By actively expanding its partnerships and forming strategic alliances, and prioritizing partner benefit, Securonix has succeeded in making a stronger impact in the India market
A leading cybersecurity player specialising in Next-Gen Security Information and Event Management (SIEM), Securonix is pushing forward in its mission to help secure businesses by staying ahead of cyber threats by reinforcing all layers of its platform with AI capabilities. Securonix EON provides organizations with the first and only AI-reinforced threat detection, investigation and response (TDIR) solution built with a cybersecurity mesh architecture on a highly scalable data cloud. The innovative cloud-native solution delivers a frictionless CyberOps experience and enables organizations to scale up their security operations and keep up with evolving threats.
“Securonix EON is a revolutionary suite of AI-Reinforced capabilities designed to revolutionize CyberOps in response to emerging AI-powered threats.”
Shalabh Bhatnagar, Channel Head (India and SAARC) at Securonix
Securonix India has nearly 500 employees in India distributed across Bengaluru and Pune offices in functions like engineering, professional services, cloud operations and so on. India contributes more than 25% per cent to the company’s revenues and is a strategic market in terms of global operations. Securonix services one of the largest private banks in India apart from serving sectors like IT, manufacturing, startups and government agencies.
Against the backdrop of a dynamic threatscape, customers and partners are looking for managed security services that include SIEM, UEBA, SOAR and other capabilities in one cloud-native platform for the SOC analyst to work more efficiently. The demand is for more innovative AI-powered solutions to defend against the rising sophisticated threats. Also, these solutions need to be scalable and available in flexible pricing models.
To serve more end customers and go deeper into tier 2 and tier 3 markets, Securonix has revamped its channel program. The new program, Securonix Elevate, leverages new AI-reinforced CyberOps capabilities. It includes tiered pricing, enablement, marketing benefits, and training. The company is laser-focused on innovation, user experience, simplified pricing, and comprehensive partner support and training to ensure successful deployment.
In an exclusive interaction with SME Channels, Shalabh Bhatnagar, Channel Head (India and SAARC) at Securonix, reveals his business priorities; the holy grail of the solid partner trust that defines Securonix’s channel success in the India market; the newly forged partnerships; partner trends; his future plans in India; Securonix’s newer capabilities; and much more. Edited excerpts…
Please shed some light on the new partnerships Securonix is leveraging to make a good mark in the market.
Securonix has been actively expanding its partnerships to make a stronger impact in the market. We have formed strategic alliances with various partners, including major players like Hitachi, ValuePoint, Tech Mahindra, and the most recent, RAH Infotech as MSSP Distributor. These partnerships span across different regions and we believe that it is crucial for our growth and market penetration. In the Asia-Pacific region, for instance, we’ve partnered with NEC, a significant systems integrator. Through these collaborations we are expecting to drive substantial growth, increasing the channel business’s contribution from 70% to potentially 80-85% of Securonix’s overall business.
There has been a lot of buzz surrounding the Securonix Elevate program. How does this program benefit the Partners?
The Securonix Elevate program offers several key benefits to partners, making it a highly advantageous initiative:
- Strong commitment to partners: 70% of our business is channeled through partners. The Elevate program reasserts this commitment, highlighting our belief that partners are essential to our success. This deep commitment ensures that partners are prioritized and supported in their business endeavors with Securonix.
- Support for customized service practices: The Securonix Elevate program allows partners to build and offer tailored services to their end customers using the flexible Securonix platform. Whether providing UEBA (User and Entity Behavior Analytics) as a service, full SIEM (Security Information and Event Management) as a service, partners can customize offerings to meet specific customer needs.
- Amplification of wallet share: The Elevate program addresses partners’ concerns about margin protection and de-reciprocation. By ensuring that partners’ financial interests are protected, the program helps them enhance their profitability and business growth.
- Ease of doing business: The program eliminates barriers for partners by offering no fees, free training, flexible billing options, and competitive pricing models. This makes it easier and more attractive for partners to engage with Securonix, fostering a more cooperative and productive business relationship.
To conclude, the Securonix Elevate program is designed to empower partners by providing them with the tools, support, and financial security they need to succeed. This creates a win-win scenario for both Securonix and its partners to thrive in the competitive cybersecurity market.
As a security pioneer, what major customer and partner trends do you foresee in the market?
We’ve identified several major trends among customers and partners in the market:
- Cloud adoption: There is a significant rise in the adoption of cloud services, even within government sectors. Public sector banks and units are now embracing cloud technologies, which presents substantial opportunities for cloud service providers like us.
- AI Integration: Organizations are developing and implementing AI strategies to enhance their operations, including cybersecurity. This trend involves building teams with AI-related skills and leveraging AI to drive business improvements. AI is becoming a critical component in the cybersecurity landscape, helping to automate and improve threat detection and response.
- Regulatory compliance: There is a growing emphasis on regulatory compliance, driven by new and stringent cybersecurity regulations. Entities such as the GDPR, CERT-In guidelines, and various sector-specific regulations (from bodies like TRAI, RBI, and IRDA) are pushing organizations to find effective solutions to meet these compliance requirements. We are aligning our offerings to help customers navigate and comply with these regulations more easily.
- Increased demand for scalable solutions: With the growing need for scalable AI-Reinforced security solutions, especially in tier 2 and tier 3 markets, there is a demand for flexible and accessible cybersecurity offerings. Smaller organizations and those in less urbanized areas are looking for affordable yet robust security solutions.
What are your future plans vis-a-vis the India Market?
Securonix is committed to expanding its presence in the Indian market by leveraging its robust partner ecosystem and innovative solutions. Recognizing the diverse needs of Indian enterprises, particularly in tier 2 and tier 3 cities, we aim to penetrate deeper through strategic partnerships with MSSPs, system integrators, two-tier distributors, and technology partners like AWS and Snowflake. Our focus will be on enabling these partners to offer customized, AI-Reinforced Security Operations solutions that cater to the unique requirements of SMBs and mid-market organizations. We are also committed to supporting regulatory compliance for Indian businesses, aligning our offerings with local cybersecurity guidelines and ensuring affordability through tiered pricing models. Furthermore, we plan to increase our market share by providing comprehensive training and support to new and existing partners, helping them deliver scalable, high-quality security services across the region. By doing so, we aim to play a pivotal role in enhancing India’s cybersecurity landscape.
New Securonix EON has acquired newer capabilities through advanced features like Insider Threat Psycholinguistics, InvestigateRx and Adaptive Threat Modelling. Would you please elaborate on how these features help you to fork out more ebullient solutions to the market?
Securonix has recently unveiled Securonix EON, a revolutionary suite of AI-Reinforced capabilities designed to revolutionize CyberOps in response to emerging AI-powered threats. This launch marks a significant milestone in Securonix’s AI journey, ushering in a new era to empower organizations to combat the evolving cybersecurity landscape amidst mounting challenges security teams face.
Key features of Securonix EON include:
- Insider Threat Psycholinguistics: Powered by Amazon Bedrock, this feature harnesses the science of interpreting psychology through language to deliver entity and activity-based risk scoring. It enhances insider threat detection by accurately discerning user intent and behavior, thereby identifying potential malicious activities such as financial crimes and obfuscation.
- InvestigateRX: This feature transforms retrieved targeted and objective content into coherent, context-aware summaries, enabling analysts to make swift decisions and save approximately 15 minutes per incident. Securonix customers benefit from streamlined information delivery directly to analysts, eliminating the need to search for data across multiple sources.
- Adaptive Threat Modeling: Leveraging machine learning to create adaptive threat models and dynamically link violations with anomaly detections, this feature enhances investigative capabilities. It enables analysts and CyberOps teams to uncover previously unseen attack chains in near real-time, enhancing speed, accuracy, and efficiency in constructing a comprehensive attack picture to prevent its destructive phases.
