New initiative enhances reseller opportunities and service offerings
Freshworks has announced a major expansion of its global partner program, introducing flexible engagement models and enhanced reseller opportunities. The initiative is aimed at helping partners drive greater customer value and accelerate business growth.
The program, which now includes over 500 transacting partners worldwide, is designed to provide resellers and service providers with simplified business models and faster revenue generation. Companies such as Climb, Gorilla Services, SHI International, Unisys, and Xcession are among the global partners leveraging the program to expand into key markets across Asia, Latin America, North America, and Europe. The initiative also targets industries such as banking, healthcare, financial services, retail, and the public sector.
“Freshworks is simplifying how partners drive customer success. With flexible models, they can accelerate time to value and grow revenue streams effortlessly,”
Laura Padilla, Senior Vice President of Channels and Alliances at Freshworks.
Key Features of the Freshworks Partner Program:
- Flexible Sales Engagement Models – Partners can choose from multiple business models, including one-time commissions, authorized reseller agreements, and premier service provider roles.
- Expanded Service Offerings – A new track for system integrators and solution providers offers training, certifications, and direct collaboration with Freshworks sales teams.
- Accelerated Business Impact – Specialized enablement programs, certifications, and direct access to Freshworks experts allow partners to strengthen customer relationships and achieve faster success.
- Enhanced Support and Resources – Freshworks is increasing regional sales support, marketing development funds, and technical training to help partners maximize their potential. A new sponsorship model will further align partners with Freshworks’ growth strategy.
Industry Insights:
Mohan Muthuraj, Vice President at Sonata Information Technology Limited, emphasized the program’s benefits, stating, “The potential to transform customer and employee experiences in a country like India is immense. Freshworks’ refreshed Global Partner Program is straightforward and rewarding, mirroring the simplicity and effectiveness of their products.”
Freshworks continues to develop software solutions that streamline customer and employee interactions. The company’s technology is trusted by more than 72,000 organizations, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music.
