ASUS Ropes In MSME Guru Rajiv Talreja as MSME Mentor to Power ‘Built for Worry-Free Business’ Promise of Expert Series

In a first-of-its-kind, conviction-led alliance that goes beyond endorsement to co-creation, ASUS India has appointed Rajiv Talreja — Founder of Quantum Leap and India’s most trusted Voice of MSMEs — as Mentor for the MSME segment to make its Expert Series PCs the true technology investment for India’s growth engine.

ASUS India has announced a landmark long-term collaboration with Rajiv Talreja, MSME Expert and Founder of Quantum Leap, as Mentor for the MSME Segment for its Expert Series commercial PCs.

The partnership stems from a shared vision: to empower India’s 6.3 crore MSMEs — the country’s second-largest employer and its most powerful economic engine — to build globally leading competencies by eliminating daily tech friction.

From Consumer Laptops to Business Investment

ASUS’s research last year identified a critical blind spot: while MSME founders deeply value durability, performance, upgradability, security, battery backup and service, most were unknowingly running their businesses on consumer laptops bought from retail channels.

Applying a Design Thinking approach, ASUS answered this with the Expert Series — purpose-built business machines engineered for enterprise workloads, seamless collaboration, military-grade durability, enterprise-grade security and remote manageability that lowers Total Cost of Ownership (TCO) through longer lifespans and near-zero downtime.

Rajiv Talreja, who has coached over 12 lakh business owners in 20 years, saw the same gap in Quantum Leap’s independent community survey.

“At ASUS, we share Rajiv’s vision to give Indian MSMEs globally leading capabilities. MSMEs will be the key driver of India’s economic growth, and in the AI age, the PC is a key driver of business success. This is not marketing. This is a commitment to continuously listen, innovate and strengthen our value proposition with Rajiv’s insights, so founders can stop troubleshooting IT and start scaling.”

- Dinesh Sharma, Vice President, Commercial PC Business, ASUS India, Sri Lanka & Nepal

A Partnership Tested Before It Was Signed

This is Rajiv’s first-ever brand collaboration — and it was earned, not pitched.

Over a year of conversations, Rajiv and the Quantum Leap team stress-tested the promise by deploying ASUS Expert Series machines across their own organization before agreeing to mentor the ecosystem. 

In his role as Mentor, Rajiv will do two things: educate founders to treat business PCs as a growth investment, not a cost; and act as a continuous feedback loop from Bharat’s MSMEs to ASUS’s product and R&D teams.

Dinesh Sharma, Vice President, Commercial PC Business, ASUS India, Sri Lanka & Nepal, said, “At ASUS, we share Rajiv’s vision to give Indian MSMEs globally leading capabilities. MSMEs will be the key driver of India’s economic growth, and in the AI age, the PC is a key driver of business success. This is not marketing. This is a commitment to continuously listen, innovate and strengthen our value proposition with Rajiv’s insights, so founders can stop troubleshooting IT and start scaling.”

“I’ve said no to every brand that approached me because trust built over 20 years is non-negotiable. ASUS asked a different question — not ‘Will you promote us?’ but ‘Will you tell us what MSMEs actually need?’ We surveyed our community, tested the machines ourselves, and only then agreed. My role is to make sure the voice of the business owner reaches the people building their machines.”

-Rajiv Talreja, Founder, Quantum Leap & Voice of MSMEs

“I’ve said no to every brand that approached me because trust built over 20 years is non-negotiable. ASUS asked a different question — not ‘Will you promote us?’ but ‘Will you tell us what MSMEs actually need?’ We surveyed our community, tested the machines ourselves, and only then agreed. My role is to make sure the voice of the business owner reaches the people building their machines,” said Rajiv Talreja, Founder, Quantum Leap & Voice of MSMEs.

The ASUS Expert Series delivers secure, high-performance, resilient computing platforms designed to maximize workforce productivity and simplify IT in hybrid work environments.