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SME Channels Accelerator Awards 2024 Receives Robust Industry Response, Over 200 Partners & Vendors in Attendance

SME Channels Accelerator Awards 2024
Eminent industry leaders (from left to right) Puneet Chadha, CMO, Redington; Anurup Singhal, Asia Lead for Digital Sales (SMB) at Microsoft; along with Sanjay Mohapatra, Group Editor, Accent Infomedia Pvt Ltd; Sanjib Mohapatra, Publisher, Accent Infomedia Pvt Ltd; Vinod Kumar, President, ISODA; and Saumendra Mohanty, Director, ValueFirst Digital Media Pvt. Ltd. at the lamp lighting ceremony.

Attracting robust participation from over 200 key partners from areas as diverse as digital transformation, cloud, cyber security, automation, AI, etc, representing top Partners, Vendors. ISVs, SIs and VADs, India’s largest channel event has become a spectacular success

Further building upon the success of its previous editions, the much awaited annual channel fest SME Channels Accelerator Awards 2024 has become a spectacular success. The event has received rave response from the channel fraternity, which has been keenly waiting for the D-day.

Over 200 Key Partners & Vendors in Attendance

Conducted with a lot of fanfare on 29th November at Hotel Aloft, Aerocity, New Delhi, India’s largest channel event recorded robust participation from over 200 key partners of the $50 billion-plus domestic IT industry from areas as diverse as digital transformation, cloud, cyber security, automation, AI, etc, representing various organizations into ISV practices, VARs, consultants, SIs, Local/Regional/National Resellers, Distributors, Industry Associations, and Vendors. Their sheer keenness for participation in such good numbers is a testimony to SME Channels’ much appreciated efforts to add considerable acceleration to the Channel to unleash the potential of channel power.

“The future lies in rapid adoption of next-gen techs. Considering the kind of big investments India has been inviting currently, it’s time not only to think but also to implement big.”

Sanjay Mohapatra, Group Editor, Accent Infomedia Pvt Ltd.

Welcome Note

Mr Sanjay Mohapatra, Group Editor, Accent Infomedia Pvt Ltd., delivered the keynote address. In the run up to the gala event, Mr Mohapatra said, “All the major stakeholders of the IT Industry, especially the partner community, the vendors, the ISVs, the SIs, VARs, consultants, Local/Regional/National Resellers, Distributors, Industry Associations, and Vendors have consented to participate in big numbers. The event provides a great opportunity to salute not just the stellar achievements of the trailblazers of Indian IT, but also their relentless pursuit in empowering others and bolstering the overall channel ecosystem. This Awards ceremony is a testament to the incredible strides made by the channel leaders and the deep impact generated by the top Partners, vendors, ISVs, VADs, and other major stake holders of the IT industry.”

Key Note Address

Keynote Address by Anurup Singhal, Asia Lead for Digital Sales (SMB) at Microsoft

The Keynote Address on “Digital Selling in Modern World” was delivered by Anurup Singhal, Asia Lead for Digital Sales (SMB) at Microsoft. Dr. Saumendra Mohanty, Director, ValueFirst Digital Media Pvt. Ltd., a Tanla Company, made a powerful keynote on “A Customer’s Perspective About Business Transformation and AI”. Bringing the potential of connections, Redington CMO Puneet Chadha made a compelling address on “The Power of Connections.”

Presentations by (from top to bottom) Puneet Chadha, CMO, Redington; Girish Chandra, Director Global DC infrastructure Solutions & Enterprise, BEST POWER EQUIPMENTS INDIA PRIVATE LIMITED, Dr. Saumendra Mohanty, Director, ValueFirst Digital Media Pvt. Ltd.; and Vinay Ojha, Director Sales, Seceon Inc.

Embracing Futuristic Techs

Exhorting the partner community to embrace futuristic technologies, he said, “The future lies in rapid adoption of next-gen techs. Considering the kind of big investments India has been inviting currently, it’s time to not only to think but also to implement big.”

Presentations from (left to right) by Venkata Datla, Head Channel Sales – India & SAARC, Versa Networks; Kamran Akhtar, Pre- sales Enterprise (SAARC), Seagate; and Rinkesh Arora, BU Head- Software & Security, RP Tech.

AI and Channel Business Transformation

The theme for this edition was “AI and Channel Business Transformation” under which the partners and the ‘who is who of Indian IT’ thronged together to brainstorm their growth strategies, challenges before the industry and chalked out blueprints for the future, riding the wave of Digital Acceleration.

Presentation by Ajay Shirke, Sr. Manager Channels – India & SAARC, Emerging, Fortinet
Presentation by Soumitro Chakraborty, Channel Head- EMER, Jamf

The event witnessed highly power-packed sessions, and awards and recognitions to stars of the industry throughout the day.

Presentation by Munish Bhasin, Director – Alliances & Channels, F5

Enviable line-up of Industry Think-Tanks

The full-day event lined up renowned speakers and key industry think-tanks to enlighten the audience on the inner matrixes and future blueprints of the IT ecosystem. The event presented a long list of eminent speakers which includes Harikrishna Prabh, Co-founder and COO, Technobind Solutions Pvt Ltd; Neeraj Gargi,Co-Founder & CTO, Intelegain Technologies; Gaurav Ranade, Chief Technology Officer, Netpoleon India; Dr. Saumendra Mohanty, Director, ValueFirst Digital Media Pvt. Ltd., a Tanla Company; Rahul Goswami, General Manager and Head of Marketing, HCLTec; Akshay Kumar Sharma, CEO, Medley India; Ramesh Tiwari, Co-founder, Director & Head of Sales, EverestIMS Technologies Pvt. Ltd.; Soumitro Chakraborty, Channel Head- EMER, Jamf; Dev Mehta, Vice President – Marketing, NewVision Software; Dnyanesh Kulkarni, MD, Deltakraft solutions pvt ltd; Ajay Shirke, Sr. Manager Channels – India & SAARC, Emerging, Fortinet; Rinkesh Arora, BU Head- Software & Security, RP Tech; Venkata Datla, Head Channel Sales – India & SAARC, Versa Networks; Anurup Singhal, Asia Lead for Digital Sales (SMB) at Microsoft; Vimesh Avlani, CEO, Graftronics; Girish Chandra, Director Global DC infrastructure Solutions & Enterprise, Best Power Equipments India Private Limited; and Vikas Garg, Co-Founder & CTO, BaffleSol Technologies Pvt Ltd.

Panel Discussion on “Will AI Disrupt Your Business Model,” moderated by Dev Mehta, Vice President – Marketing, NewVision Software. The session empanelled eminent industry think-tanks Neeraj Gargi, Co-Founder & CTO of Intelegain Technologies; Ajay Shirke, Sr. Manager Channels – India & SAARC, Emerging, Fortinet; Vimesh Avlani, CEO, Graftronics; Vikas Garg, Co-Founder & CTO, BaffleSol Technologies Pvt Ltd; and Jitesh T Dave, Founder & CEO, SYSTECH Technocraft.

Recognizing Over 100 Key Partners & Vendors

Besides the immense food for thought and opportunities for business networking, the event witnessed over 100 top awards awarded to  leading players of the industry in various categories. Top Partners, Vendors, VADs, ISVs, star marketers, as well as movers and shakers of the IT industry were recognized for their stellar efforts and decisive contribution to turbo-charge the IT industry.


Distinguished winners of the SME Channels Accelerator Awards 2024 proudly showcasing their coveted trophies.

Vote of Thanks

At the fag end of the event, appreciating the contribution of the sponsorers, the participants and the channel fraternity’s much hallowed presence which together contributed to make the event a splendid success , Sanjib Mohapatra, Publisher, Accent Infomedia, delivered the vote of thanks.

Recognizing the strong industry response and appreciating the people behind the big show, Mr Mohapatra said, “Most of the participants have travelled from far and wide from different nooks and corners of the country and make lot of efforts to make this event a roaring success. Our heart-felt thanks and deep appreciation for that. First of all, I would extend our special thanks to the distinguished members of our most valued Partner community. Their robust participation has always made this event a splendid success. We expect a repeat of the splendid success of this edition next time too. It’s really a rare occasion where you will find over 200 key partners of the 50 billion-dollar-strong domestic IT industry from such diverse specialized areas like digital transformation, cloud, cyber security, automation, AI, etc, representing various organizations into ISV practices, VARs, consultants, SIs, Local/Regional/National Resellers, Distributors, Industry Associations, and Vendors under one roof.”

“I would extend our special thanks to our esteemed sponsors and the distinguished members of our most valued Partner community. Their robust participation YEAR AFTER YEAR has made this event THE MOST SOUGHT AFTER CHANNEL EVENT IN THE INDUSTRY.”

Sanjib Mohapatra, Publisher, Accent Infomedia Pvt Ltd 

“My special thanks to our esteemed sponsorers and deep admiration and congratulations to all the award winners and thanks to those who have not won the awards this time for their keen interest and participation. We look forward to welcome you again at the next edition of SME Channels Accelerator Awards,” he concluded.

Apart from series of insightful sessions, high-voltage networking, and very useful media opportunities, at the end, the participants were treated with cocktails and dinner.

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