Kyndryl and WPP Deepen Partnership Around AI and Enterprise Growth

Kyndryl and WPP are expanding their strategic relationship beyond a traditional customer-supplier arrangement, creating a broader partnership that combines enterprise technology transformation, AI-powered operations, marketing and joint go-to-market initiatives.

The expanded agreement has three priorities: modernizing WPP’s business platforms and support model, naming WPP as Kyndryl’s preferred global marketing partner, and expanding joint go-to-market efforts aimed at helping customers modernize core business operations.

At the technology level, Kyndryl’s Agentic AI Framework will be applied across WPP’s application estate to support intelligent operations, faster issue resolution and reduced technical complexity. The move aligns with WPP’s Elevate28 strategy to create a simpler, more integrated and AI-powered enterprise.

The new operating model will bring workplace, cloud, infrastructure and enterprise services together under a common automated framework. WPP also plans to retire legacy applications and increase adoption of strategic enterprise platforms, with expected savings reinvested into further IT simplification, productivity and operational improvements.

Kyndryl Bridge will provide an additional layer for integrating, observing and orchestrating WPP’s technology environment.

“By combining enterprise modernization, AI-enabled operations and customer growth capabilities, we are creating a blueprint that helps WPP transform and innovate faster to drive meaningful outcomes.” — Jonathan Ingram, President, Kyndryl UKI

The partnership also expands on the marketing side. WPP will become Kyndryl’s preferred marketing partner, extending their existing Media, Brand and Creative Strategy relationship into digital, experiential and integrated marketing. WPP will also support an AI-powered Marketing Operating System built around WPP Open, its agentic marketing platform.

The two companies are further strengthening the Kyndryl Consult and WPP Enterprise Solutions relationship to pursue joint go-to-market opportunities. The focus is on helping enterprises connect modernization with customer growth by combining AI, data and emerging technologies.

The broader significance is a partnership model where technology modernization, AI adoption and market growth are being treated as interconnected priorities rather than separate initiatives.