The new experiential facility serves as a collaborative hub,demonstrating to customers the next level of experience orchestration through AI and automation
Genesys, a cloud leader in AI-Powered Experience Orchestration, today unveiled its state-of-the-art Executive Briefing Centre (EBC) in Chennai, underscoring its ongoing expansion and commitment to India. The newly established experiential facility offers businesses an immersive look at how Genesys is helping businesses transform customer and employee experiences through the latest advancements in AI, workforce engagement, and customer journey management.
According to the Genesys State of Customer Experience (CX) report, AI is becoming a top priority for businesses, with CX leaders surveyed expecting to allocate 33% of CX budgets to the technology over the next year.Asthe third-largest R&D hubat Genesys, Genesys India is a leading contributor to patent filings for the company, playing an important role in advancing AI-driven, cloud-based experience orchestration solutions.In 2021, Genesys became the first global CX organisation to establish an in-country cloud deployment in India. Today, it empowers leading Indian enterprises such as AIonOS and Hexaware with secure, reliable and resilient solutions to help organisations increase customer satisfaction, operational efficiency and employee productivity.
Raja Lakshmipathy, Vice President and Managing Director for India & SAARC, Genesys said,“As we navigate the AI and cloud hype cycle, this facility offers a collaborative space for customers and partners to co-innovate with our R&D teams, experience the transformative value our solutions can provide, and build tailored engagement strategies. The Executive Briefing Centre reinforces our long-term commitment to helping customers in India drive impact and highlights the region’s importance as a critical source for talent and innovation. We believe Genesysis well-positioned to be a key enabler of India’s digital transformation, empowering Indian organisations to provide exceptional customer experiences which can fuel growth in a competitive market.”
“The facility offers a collaborative space for customers and partners to co-innovate with our R&D teams, experience the transformative value our solutions can provide, and build tailored engagement strategies.”
Raja Lakshmipathy, Vice President and Managing Director for India & SAARC, Genesys
Speaking about the launch, Bhaskar Verma, Regional Director, National Association of Software and Service Companies (Nasscom) said, “Global Capability Centres (GCC) in India have evolved into true innovation hubs, driving next-generation R&D and product excellence for the world. The growth of GCCs reflects India’s deep expertise of talent, cutting-edge capabilities, and an increasingly critical role in shaping the future of global technology. The continued investment by Genesys in India underscores the importance of our ecosystem in building products that redefine customer experiences globally.”Genesys India is a Nasscom member and has collaborated with the trade association on various initiatives spanning industry, academia, and government.
Arjun Nagulapally, Chief Technology Officer at AIonOS said, “For businesses navigating the complexities of AI adoption, the ability to clearly see how technology translates into real-world outcomes is invaluable. The Genesys Executive Briefing Centre demonstrated how AI, automation, and data can come together to transform customer experience. It brings innovation to life, helping organisations understand what’s possible and how it aligns with their goals.”
This launch represents a significant milestone for Genesys India asa hub for innovation and collaboration. The EBC enables hands-on engagement with experts across Engineering, R&D, Product, and AppFoundry partners, empowering customers to co-create tailored solutions and experience the full potential of Genesys technology.Genesys India is one of the company’s largest regions of employees worldwide, and continues to be recognised for its culture, earning the Great Place to Work certification for eight consecutive years in 2024 and consistently ranking among the top 100 mid-sized organisations.
Empowering more than 8,000 organisations in over 100 countries, Genesys helps improve loyalty and business outcomes by creating superior experiences for their customers and employees. Through Genesys Cloud, the AI-Powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes, so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.
