Brother is doubling down on its growth strategy to extend its leadership in the home and business printing category, while eyeing between 8% to 25% growth in its ink-tank printer segment by 2026.
Brother International India launched a new range of six high-efficiency Ink Tank printers at a press conference held in Delhi, designed to serve the evolving printing needs of home users, office professionals and small businesses. Built with a focus on affordability, ease of use and connectivity, this latest lineup reinforces Brother’s commitment to delivering smart, reliable and cost-effective printing solutions for the Indian market.
In recent years, there is an increasing demand for remote learning tools and the digitization of small businesses, the need for versatile and compact printing devices has become essential. Brother’s new Ink Tank printers aim to address these needs by combining user-friendly features with high-quality performance that fits perfectly into modern lifestyles.
“Whether it is supporting work from home, managing office documentation, or catering to high-volume business requirements, the lineup delivers the right mix of performance, efficiency and value for Indian households, professionals, and businesses alike”
– Alok Nigam, Managing Director of Brother International India
The campaign theme for this range, “Let the Experience Be Colourful,” is brought to life through three clear use cases. For home users, the experience is about being in a safe space with intuitive technology that fits seamlessly into everyday life. For office professionals, it supports the nine-to-five routine with efficient printing and connectivity. For small businesses, it simplifies operations with dependable print quality and lower running costs.
This series features key innovations such as:
- Compact design
- Auto duplex printing
- Mobile and wireless connectivity
- High-quality output
- Competitive cost per page
- Clear display panels
- Spill-free refill technology
With easy navigation and reliable performance, the printers are optimized for smooth and day-to-day usage across different work environments, ensuring users enjoy both efficiency and vibrancy in their workflows.
Alok Nigam, Managing Director of Brother International India, said “India is one of the most important markets for the Brother group and this new range is designed to meet the modern printing needs across every segment. Whether it is supporting work from home, managing office documentation, or catering to high-volume business requirements, the lineup delivers the right mix of performance, efficiency and value for Indian households, professionals, and businesses alike”
Salem Nishi, Director of Brother International India, highlighted, ”This launch represents the company’s larger goal of enabling productivity and sustainability in everyday workflows. As part of the Brother Group’s global vision, the company aims to support customers with advanced technology”
The new Ink Tank printers will be available through Brother’s network of authorised channel partners, brand showrooms and major e-commerce platforms across India. With this colourful launch in Delhi, Brother continues to strengthen its leadership in the home and business printing category, furthering its mission to be at your side of every customer.
With this launch in Delhi, Brother continues to strengthen its leadership in the home and business printing category. Looking ahead, Brother aims to grow its ink-tank printer share from 8% to 25% by 2026. This growth strategy focuses on expanding in Tier 2 and Tier 3 cities, leveraging its dealer network, enhancing digital presence, and targeting the Small and Medium-sized Business (SMB) segment, while also investing in customer support infrastructure, product innovation and sustainable practices to ensure long-term value for its customers.
Incorporated in 2006, Brother International (India) Private Limited operates with fully integrated sales, marketing, and service capabilities. Brother H.O. is located in Mumbai and currently has 6 offices in Chennai, Delhi, Bangalore, Pune, Kolkata & Lucknow. It services its customers through 15 warehouses nationally. Our product is available through authorised dealers across the country. The products are also available on various e-commerce sites. For more than a century, Brother has won recognition as a brand synonymous with delivering product innovation and customer satisfaction. A Japanese company founded in 1908, Brother has 17 production sites (incl. five factories of Brother Industries, Ltd.) and 52 sales companies operating in 44 countries in different regions today. Brother is now a leading brand that produces quality innovative products for the print and imaging, labelling, and sewing markets. Key products include Laser Printers, Multi-Function Centres (MFCs), Fax machines, Label printers, and a wide range of Home and Industrial Sewing Machines.
