In a strong endorsement of its AI-led digital engineering strategy, Persistent Systems has secured a spot among India’s most valuable brands in the Kantar BrandZ 2025 rankings, with a $2.9 billion valuation—underscoring how deep engineering expertise, execution consistency, and enterprise trust are fast becoming the defining currency in the next phase of global technology transformation.
Persistent Systems, a leader player in Digital Engineering and Enterprise Modernization, has been included in the Kantar BrandZ India Most Valuable Brands 2025 ranking, with a brand valuation of $2.9 billion. The Company ranked 6th in the Business Technology and Services category and 42nd overall, highlighting the strategic relevance of engineering-led technology partners as enterprises accelerate AI adoption and large-scale digital transformation.
The ranking demonstrates Persistent’s growing influence in AI-driven enterprise transformation, where organizations increasingly partner with engineering-led technology firms to operationalize AI, modernize digital platforms and deliver measurable business outcomes.
“Persistent’s inclusion in the Kantar BrandZ India Most Valuable Brands rankings speaks to the consistency of our execution, the strength of our engineering-led capabilities and the trust our clients place in us as a strategic technology partner.”
– Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent
It also highlights Persistent’s growing credibility as a strategic technology partner for global enterprises. As organizations prioritize partners capable of executing complex transformation programs at scale, brand strength increasingly signals long-term client trust, strong execution capability and deep engineering expertise. Persistent’s continued expansion with global clients demonstrates how brand equity translates into strategic relevance in enterprise technology decision-making.
The Kantar BrandZ rankings combine financial analysis with extensive brand equity research to quantify the financial value created by brands. The 2025 rankings are based on insights from more than 145,800 respondents across 1,620 brands and 112 categories, making it one of the most comprehensive global studies linking brand perception to financial performance.
“Persistent’s ranking reflects its ability to maintain relevance with enterprise clients while scaling its presence in a highly competitive market.”
– Deepender Rana, Executive Managing Director, South Asia, Kantar
Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent, said, “Persistent’s inclusion in the Kantar BrandZ India Most Valuable Brands rankings speaks to the consistency of our execution, the strength of our engineering-led capabilities and the trust our clients place in us as a strategic technology partner. As enterprises accelerate AI adoption and large-scale digital modernization, they need partners who can move innovation from experimentation to production and deliver measurable outcomes at scale. Our focus remains clear: scale Persistent globally with engineering excellence, operational discipline and a relentless commitment to long-term value creation for our clients and shareholders.”
“In a highly competitive Indian IT services landscape, Persistent has demonstrated strong brand momentum supported by sustained business performance and engineering depth. Our analysis shows that brands in the technology services sector that combine clear relevance with sustained delivery tend to build stronger brand value over time. Persistent’s ranking reflects its ability to maintain relevance with enterprise clients while scaling its presence in a highly competitive market,” said Deepender Rana, Executive Managing Director, South Asia, Kantar.
