Strengthening its regional leadership and marketing vision to position Rapoo as the go-to name in the peripherals industry
Wireless peripherals brand Rapoo has appointed Gaurav Rawool as Marketing Head – India, MEA & SAARC.
With over 14 years of experience across leading global technology brands such as ASUS, TP-Link, Tenda, and ALOGIC, Mr. Rawool brings extensive expertise in channel marketing, digital transformation, brand repositioning, product launches, and gaming community engagement.
In his new role, Gaurav will lead Rapoo’s marketing and brand growth initiatives across India, the Middle East, Africa, and SAARC regions. His appointment comes at a strategic time when Rapoo is expanding its footprint across emerging markets and aiming to establish itself as a household name in the peripherals category.
“His experience across multiple tech brands gives him the right perspective to strengthen Rapoo’s positioning and accelerate our regional growth. Together, we aim to make Rapoo synonymous with premium, design-led peripherals that combine performance and innovation.”
– Mukesh Chaudhary, Regional Director, Rapoo
“I joined Rapoo seeing the immense potential in the brand and the growth we can achieve together. Rapoo’s product design and quality have always stood out in the market, and I look forward to positioning it as the go-to peripheral brand that delivers seamless, reliable experiences for users. Having admired Rapoo’s retail presence in my previous roles, I’m excited to take it to the next level and make the brand more relatable and connected with our audiences,”
said Gaurav Rawool, Marketing Head – India, MEA & SAARC, Rapoo.
Under Gaurav’s leadership, Rapoo plans to strengthen its marketing and partner engagement programs, highlight its design-led product innovation, and tap into untapped territories across India, the Middle East, Africa, and SAARC regions. The company will focus on enhancing consumer awareness around its strong portfolio of wireless keyboards, mice, headsets, webcams, and gaming accessories, while continuing to build a deeper emotional connection between users and the brand.
Speaking on the appointment, Mukesh Chaudhary, Regional Director, Rapoo, said,
“Gaurav’s deep understanding of channel marketing, digital ecosystems, and brand building makes him an invaluable addition to the Rapoo leadership team. His experience across multiple tech brands gives him the right perspective to strengthen Rapoo’s positioning and accelerate our regional growth. Together, we aim to make Rapoo synonymous with premium, design-led peripherals that combine performance and innovation.”
Globally, Rapoo continues to set benchmarks in design and innovation, holding over 500 patents and having received more than 100 design awards for its pioneering work in computer accessories and consumer technology. The company’s focus on cutting-edge engineering, wireless performance, and product aesthetics has helped it build a strong global reputation – one that Rapoo now aims to reinforce in the India, MEA, and SAARC markets through stronger local marketing and communication. The brand will also continue nurturing its VPro gaming sub-brand, expanding its presence in the gaming accessories segment while maintaining its core commitment to quality and innovation across all product categories.
