With over 25 years of marketing experience with cloud software product companies across B2B & B2C segments, Apurva boasts of a diverse marketing career to date, ranging from e-commerce, advertising platforms & financial management products. Experienced in launching new products and driving usage and growth in existing businesses, he is adept at working in complex matrix structures as well as flatter hierarchies.
Apurva Palnitkar, Senior Director Marketing, GoDaddy India
By Apurva Palnitkar, Senior Director Marketing, GoDaddy India
As AI plays a great leveller and becoming a highly a democratizing tool, technology will no longer be an exclusive resource for large companies but will become a strategic ally for any entrepreneur, regardless of the size of their business or their level of technical knowledge.
In today’s digital era, technology is advancing at an unstoppable pace, and entrepreneurs cannot be left behind. To compete in an increasingly digitalized market, small businesses need tools that allow them to optimize their time and resources so they can dedicate themselves to what truly excites them: their creativity, their business, their family.
Our 2025 Global Entrepreneur Survey reveals a key fact: 80% of entrepreneurs believe that artificial intelligence will help them compete with larger companies in the coming months. This finding confirms what we already suspected: AI is not just a passing trend but a fundamental ally for those looking to stand out in an increasingly competitive environment.
That is why AI is becoming a democratizing tool. Now, technology will no longer be an exclusive resource for large companies but will become a strategic ally for any entrepreneur, regardless of the size of their business or their level of technical knowledge. No one should be left out of the digital revolution due to a lack of experience or budget.
The Impact of AI on Efficiency and Growth
We know that time is the most valuable asset for any person. Every hour dedicated to navigating technology is an hour not invested in innovating, attending to customers, or developing new products. That’s why we present GoDaddy Airo. This artificial intelligence experience has been created with a clear idea: to give time back to small businesses so they can focus on what truly matters—developing their brand, attracting customers, and growing their business. In fact, according to our latest survey, Indian entrepreneurs estimate that they save 15 hours per week using AI-based tools.
AI applied to website creation, visual identity design, and digital marketing strategies represents a real transformation. Now it is possible to generate an attractive logo in minutes, launch a website without technical knowledge, or improve online visibility with automated search engine optimization, allowing entrepreneurs to gain competitiveness without having to become experts in every area of their business.
Data based on the experience of GoDaddy Airo users between April 1, 2024, and August 31, 2024, reveals that those who have used AI to generate social media posts have achieved up to 4 times more impressions than those who did not.
Furthermore, the impact of AI is not only reflected in efficiency but also in the confidence it gives entrepreneurs. Having a strong, well-designed, and optimized digital presence not only improves visibility but also generates credibility with potential customers and partners. In a world where the first impression is often online, projecting a professional image is key to success.
Small businesses that use these tools have also expressed greater optimism about the economy in the next 12 months (82%) compared to those who do not use them (69%). Additionally, 78% of those who have adopted AI expect their business to grow in the next 3 to 5 years. These data points reinforce the idea that artificial intelligence not only facilitates daily management but also drives a long-term growth vision.
Digitalization is no longer an option, but a necessity. However, it should not be a complex or costly process. On the contrary, it should be accessible, intuitive, and, above all, a way to empower those who work every day to grow their business. With the support of artificial intelligence, small businesses can look to the future with confidence, knowing they have the necessary tools to succeed in the digital world.
