Shemaroo Entertainment Limited launched it’s Over the Top platform ShemarooMe in the presence of new age Bollywood sensation Tiger Shroff. ShemarooMe is a comprehensive app for the Indian market with a diverse and exclusive content offering for an audience looking for Indian video content across Bollywood, Gujarati, Devotion, Punjabi, and Kids to cater to the needs of all age groups.
ShemarooMe aims to address the needs of the everyday Indian from across the country who are comfortable in their native language and connect with their intrinsic taste of masala content that they have built over years.
ShemarooMe plans to reach out to these masses even beyond metros whose content preferences are not limited to the niche English speaking consumer. With customized offerings on the slate, ShemarooMe will suit the different content preferences of every Indian. It will have seven distinct categories on offer – Bollywood Classic, Bollywood Plus, Gujarati, Kids, Bhakti, Ibaadat and Punjabi and will give consumers the freedom to pick and choose the categories of content and pay for them separately.
“This is a big leap for Shemaroo. As a company we have always understood the real pulse of the Indian audience and our history is a testimony to that. While Bollywood – both classic and contemporary – is our core strength, we aim to bring a rich and diverse offering far beyond that for the underserved consumers and definitely do more to sustain the nostalgia economy” said Mr. Hiren Gada, CEO, Shemaroo Entertainment.
“Shemaroo has been an indispensable part of my childhood and growing years. As a child, I remember watching the movies I’ve loved watching over and over again. Today, I am happy that Shemaroo now gives me the opportunity to watch my all- time favorite Bollywood movies. I am a true-blue Bollywood fan and ShemarooMe is a tribute to the asli fan across India. Shemaroo has a grip on the pulse of the Indian consumers and can cater to the demands of every generation with its never-ending list of rich content and I am super excited to be present here” said Bollywood celebrity, Tiger Shroff who graced the occasion added,
Zubin Dubash, COO, Digital, Shemaroo Entertainment Limited, said, “Through ShemarooMe, we wish to pamper Indians with great content that can be watched over and over again. Great content needs greater technology. Our content is offered on a state of art, robust platform, with a road map of features to woo our audiences. From live to linear to VOD content, we have all forms of consumption options available for our customers. We will be expanding our OTT distribution through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience and we do hope this is cherished by our audiences who have supported us for over 55 years!”
Consumers have the option to buy individual packs piece meal or the all access pack of ShemarooMe. Introductory pricing Individual category plans cost – Rs. 49/ month or Rs. 499/ year. The All access plans cost Rs. 99/ month or Rs. 999/ year.
