ESDS constantly enhances its cloud offerings to cater to the changing business requirements of its clients.
The Pandemic has forced businesses to shift to online operations and there has been a massive migration to the cloud. This has thrown open the wider gates of opportunities for Cloud Vendors as well as Distributors. As we usher into 2023, it’s time to look back and take stock of the channel performance of leading cloud vendors and distributors, and their key channel achievements. More than this, it’s pivotal to get a hang of the key cloud predictions for the Channel Market for the year 2023.
While the industry is agog over to know what all technologies would majorly impact the cloud market, we would take you through the cloudscape to listen directly from the horse’s mouth as to what the top vendors and distributors are thinking and reflecting, what are their premonitions about the shape of things to come in 2023 and their plans to turbocharge the Partner ecosystem.
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“We understand that the needs of organizations are constantly evolving, and it is our responsibility to ensure that our cloud solutions keep pace with these changes.”
Piyush Somani,
Managing Director and Chairman,
ESDS Software Solution Ltd.
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In a series of interactions with the poster-boys of the cloud industry, SME Channels embarks upon understanding the cloud dynamics; what drives the cloud growth engine; the key milestones for 2023 set from the channel perspective; key mega trends in the cloud market in 2023, predictions for the New Year; direction for channel partners and the growth roadmap of the cloud players for 2023.
We spoke to leading cloud player ESDS to get a sneak peek into its performance in the cloud Industry. Here, Piyush Somani, Managing Director and Chairman, ESDS Software Solution Ltd., reveals his company’s key Cloud Predictions for 2023, major achievements and the unique matrixes that design his seminal vision for the Partner Ecosystem. Edited Excerpts:
With the announcement of a slew of measures that call for massive and rapid application of cloud solutions in the country in the digital-friendly budget, how do you plan to leverage the immense market opportunity created in the country?
We at ESDS are thrilled about the recent announcement in the budget that calls for massive and rapid adoption of cloud solutions in the country. At ESDS, we have always been at the forefront of leveraging the latest technologies to provide our clients with innovative and secure cloud solutions. The immense market opportunity created by the government’s push towards digitalization presents us with a unique opportunity to strengthen our position further as a leading provider of cloud solutions in the country.
We plan to continue leveraging this opportunity by further increasing our investment in research and development to ensure that we continue to offer cutting-edge cloud solutions that meet the changing needs of our clients. We also plan to expand our sales and marketing efforts to reach out to more organizations and help them adopt cloud solutions that can transform their businesses.
Our team is fully committed to playing a pivotal role in the government’s vision of a digital-friendly country, and we are excited to be a part of this exciting journey. By leveraging this market opportunity, we will drive growth for our company and contribute to the country’s overall development.
As a major Cloud player, what market trends would you forecast in 2023?
Based on our experience and industry insights, we expect to see the following key market trends in 2023.
Firstly, we expect to see a continued increase in demand for cloud-based solutions as more and more organizations recognize the benefits of cloud computing. In addition, the cloud has become integral to many organizations’ digital transformation strategies, and we expect this trend to continue in 2023.
Secondly, there will be a growing emphasis on cloud security as organizations increasingly rely on the cloud to store and process sensitive data. This will drive the demand for secure and compliant cloud solutions, and we expect a significant increase in investment in cloud security technologies.
Thirdly, we anticipate that there will be a growing trend towards multi-cloud and hybrid cloud solutions as organizations look for ways to maximize the benefits of cloud computing while mitigating the risks. This will drive the demand for cloud management and orchestration tools to help organizations manage multiple cloud environments effectively.
Finally, we expect to see continued innovation in cloud computing, with new technologies and solutions emerging that will further enhance the capabilities of cloud computing.
How are your Cloud offerings enhanced to cater to changing business requirements?
I am proud to say that we at ESDS are constantly enhancing our cloud offerings to cater to the changing business requirements of our clients. We understand that the needs of organizations are constantly evolving, and it is our responsibility to ensure that our cloud solutions keep pace with these changes.
One of the ways we enhance our cloud offerings is by continuously investing in research and development. And as an apt result of our dedicated continuous research, we have been one of the few Cloud Service Providers to garner Patents for various innovations in cloud technology regularly. Our team of experts is dedicated to staying ahead of the curve regarding the latest technologies and innovations in cloud computing. This allows us to offer our clients the most advanced and up-to-date cloud solutions.
Another way we cater to changing business requirements is by offering flexible and customizable cloud solutions. We understand that every organization has unique needs and conditions, and our cloud solutions are tailored to meet each client’s specific needs. This helps our clients get the most value out of their investment in cloud computing.
Finally, we place a strong emphasis on customer support and service. We understand that cloud computing can be complex and challenging, and we are committed to providing our clients with the support and assistance they need to adopt and utilize cloud solutions successfully.
What all a channel partner needs to have to adopt Cloud business and what are the steps to start Cloud practice?
At ESDS have extensive experience working with channel partners looking to adopt cloud business. A channel partner needs to have a few key attributes to start a cloud practice.
Firstly, a channel partner must deeply understand cloud computing technology and its potential to transform businesses. This requires a continuous investment in training and education to stay up-to-date with the latest advancements in cloud computing. Secondly, a channel partner must have a strong relationship with its customer base and understand their needs and requirements. This allows the channel partner to provide customized and relevant cloud solutions that meet the specific needs of their customers. Thirdly, a channel partner must have a robust sales and marketing strategy to reach out to new customers and promote its cloud offerings effectively. This requires a combination of digital marketing, events, and face-to-face interactions to build awareness and interest in cloud solutions.
Finally, a channel partner must have a solid commitment to customer service and support. Cloud computing can be complex, and channel partners must be prepared to provide their customers with the support they need to adopt and utilize cloud solutions successfully. In terms of steps to start a cloud practice, the first step is to invest in training and education to develop a deep understanding of cloud computing technology. The second step is to build a strong relationship with customers and understand their needs and requirements. The third step is developing a sales and marketing strategy to reach new customers and promote your cloud offerings. The final step is to build a customer service and support team that can assist customers as they adopt and utilize cloud solutions.
Please brief us on the kind of service support you extend to your channel partners?
ESDS takes great pride in the service support we extend to our channel partners. Our channel partners are a crucial part of our business, and we understand that their success is directly tied to our success. As a result, we provide a comprehensive range of services to support our channel partners, including technical training and certification programs, marketing and sales support, and ongoing technical and customer service support.
Our technical training and certification programs are designed to help channel partners develop a deep understanding of our cloud solutions and how to sell best and support them. Our marketing and sales support includes a range of resources and tools to help channel partners promote and sell our cloud solutions effectively. Regarding customer service and support, we have a dedicated team of experts available to assist channel partners and their customers with any technical or customer service issues that may arise. We understand that cloud computing can be complex, and our goal is to ensure that our channel partners have the support they need to adopt and utilize cloud solutions successfully.
What kind of Partner training programs are run by your company to upskill your partners?
At ESDS Software Solution Ltd, we understand that our channel partners play a crucial role in our success, and we are committed to providing them with the training and support they need to succeed. Our partner training programs are designed to help our partners develop a deep understanding of our cloud solutions and how to sell and support them effectively. Our training programs include a range of technical and sales training sessions designed to provide partners with the knowledge and skills they need to sell and support our cloud solutions. Our specialized training sessions cover the technical aspects of our cloud offerings, including installation, configuration, and troubleshooting. In contrast, our sales training sessions focus on effective sales and marketing strategies for promoting and selling our cloud solutions. In addition to our training programs, we also provide our partners access to a range of marketing and sales resources, including product brochures, case studies, and demo materials. These resources are designed to help our partners promote and sell our cloud solutions effectively and to close more business.
Navigating global data privacy and sovereignty laws has become a big issue for global companies. How do you look at the issue?
We do understand the importance of navigating global data privacy and sovereignty laws. With data being one of the most valuable assets of a company, it’s crucial to ensure that it’s protected and used in a manner that complies with all relevant laws and regulations. It’s a complex issue, as each country has laws and regulations, and navigating them can be challenging. However, companies must take this challenge head-on and ensure they are always in compliance. This involves having a solid understanding of the laws in each country, having processes in place to ensure that data is protected, and regularly reviewing and updating these processes. At ESDS, we take this issue very seriously and work hard to stay ahead of the curve and ensure that our client’s data is always protected and used responsibly.
