LeadSquared, a Bengaluru based sales automation SaaS platform known for driving high-velocity sales with its solutions – Sales Execution CRM, Marketing Automation & Field Force Solution, – today announced its partnership with Savex Technologies Private Limited. The partnership aims to leverage Savex’s large customer network and LeadSquared’s sales automation capabilities to help small-to-mid-sized, new-age businesses realize their full digital transformation potential.
Today, Savex Technologies is one of the largest information and communication technology distributor in India. It is a customer-oriented technology-aware IT solutions company providing a wide range of products and services to create a competitive advantage for its clients. LeadSquared and Savex have partnered to leverage new channels to reach potential customers in the SMB industry, operating in high growth sectors like Finance, Education, EdTech, Real Estate.
With the growing impetus towards empowering the SMB community, this partnership will help LeadSquared deliver a comprehensive portfolio of its end-to-end CRM offerings and capabilities. India’s SMB sector has grown at a massive pace since the last few years, contributing about 29% towards the GDP through its national and international trade. With a push towards technology and digitization, the sector is expected to see new heights of growth. With the current emphasis on self-reliance, the role of this sector has become even more significant, with many supportive policies for ease of doing business.
“There has been a massive transition towards digitization this past year. Several sectors that were otherwise resistant to the change have also taken the leap. We decided that the time was right to bring our solution to a larger market.”- says Nilesh Patel, Co-founder & CEO, LeadSquared. “Savex Technologies, being a strategic channel partner and distributor, will expand our footprint and sector reach. The engagement will also be crucial for us to learn about this sector and help us customize our offerings to suit the needs of the SMB community.”
Raunak Jagasia, Director Enterprise Business and Alliance at Savex Technologies Pvt. Ltd. said, “We are Glad to collaborate with LeadSquared – the leading cloud based CRM application provider with best of marketing automation in one powerful platform. Our association would further facilitate our partners to support organizations with the right Lead Management solution for their businesses by boosting powerful marketing and sales analysis, activity tracking and managing business process in a single platform, ultimately supporting our mutual customers.”
