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Xerox Trains Gaze on SMBs for its MPS solutions

Xerox India plans to expand its Managed Print Services (MPS) value proposition to wider segments in the country.

This will be undertaken through their strong channel partner network and will allow the company to significantly expand the reach of its advanced MPS solutions beyond the top corporate accounts to fast growing and large potential SMB businesses announced the press release.

Balaji Rajagopalan, Executive Director (Technology, Channels & International Distributor Operations), Xerox India, said, “We are training select top channel partners to be able to deliver these solutions and are sure that this will excite both our channel partners and our customers. Xerox Partner Print Services will streamline and cost-effectively manage Xerox and non-Xerox print devices and help reduce overall print costs for customers by as much as 30%.”

“Besides improving a company’s document management capabilities, it will also minimize their capital expenditure, drive more efficient management of output device fleet, and reduce energy consumption & the cost of consumables such as ink or toner, thereby cutting down on waste. Second, we have brought in Sandeep Dhanoa, a global expert from Xerox US to lead this business and capture the SMB market opportunity here besides effectively working and training the channel partners,” he added.

Sandeep Dhanoa, Associate Director, Key Accounts, XPPS & Business Solutions Delivery, Xerox India, said, “There is a huge opportunity in the SMB space in India, majority of which remains untapped. Quocirca’s research shows that SMB confidence in MPS is growing with 50% of existing customers expanding their current MPS footprint (MPS expanders) and 43% of non-users (MPS converters) expecting to invest in their first basic print service. This presents us with a huge opportunity and we believe we have the capability and potential to capture the same and this is indicated by the fact that Xerox has topped Quocirca MPS Market Landscape Report for sixth year running in 2015.”

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