Venture Catalysts has made a Pre-Series A round of funding worth $1 million in the world’s first real-life virtual trial room, Try & Buy Fashions. Backed by prominent influencers from the industry including Muralikrishnan B. (COO, Xiaomi/ Ex-COO, Jabong & Senior VP Myntra), Vinod Sood (MD Hughes),Bhaskar Raju, CoFounder Redbus, Try & Buy Fashions is poised to change the online apparel shopping experience.
Speaking on the investment, Dr. Apoorv Ranjan Sharma, Co-founder & President – Venture Catalysts, said, “The e-commerce boom across the globe has certainly changed the way consumers are shopping. But, like everything else, online shopping too is not a bed of roses. Despite the efforts made by fashion e-commerce companies to enhance the experience, size and fitting are huge loopholes driving unprofitable customer returns. Try & Buy comes as a breath of fresh air in the e-commerce segment with its capability to truly transform the product experience for online shoppers. We were highly impressed by Try & Buy’s level of innovation, the enthusiasm of its founding team as well as its sound business model. We are absolutely convinced of their vision and their ability to emerge as a leader in the category that will create next-generation fashion e-commerce portals. This is a Global start up and we are quite hopeful for Try & Buy to be one of the fastest Unicorn in near future”
The founding team of Try & Buy comprises Nitin Vats, Founder &(CEO) affirmed, ”The inventor of over 70 International Patents in the areas of AI, VR & Robotics, Ex-Researcher Microsoft Research Lab and World Record Holder for mathematical computations. Along with Nitin, the other leadership position holders in the company are IIT alumnus Rahul Garg, the Head of Strategy, Nikki, the Innovation Head and Kunal Rajwanshi the Overseas Sales Head. Appreciated for being the most innovative & advanced tech in the area of virtual trial at the international fashion tech conference, Decoded Fashions London-2017 at London.
