Transcend was ranked 16th in Interbrand’s “Best Taiwan Global Brands 2015” with a brand value of USD $150 million, according to the Ministry of Economic Affairs (MOEA). Transcend has appeared on the top 20 brands on Interbrand’s list since 2007.
“We are honored that Transcend was once again recognized as one of Taiwan’s best global brands. Transcend never stops pursuing excellence and best quality in this fast-changing industry. With an ever-increasing demand for consumer electronics and industrial applications, we see the future providing limitless opportunities,” said Peter Shu, CEO of Transcend.
The “Best Taiwan Global Brands” survey is organized by the Industrial Development Bureau of the Ministry of Economic Affairs, and conducted by brand consultancy Interbrand. Its evaluation system is based on Interbrand’s annual “Best Global Brands” ranking, applying quantitative financial analysis and qualitative role-of-brand and brand-strength analyses to assess a brand’s true value.
