Surveillance
As per the report, “Video Surveillance Market, by System (Analog, IP), Component (Camera, Monitor, Server, Storage Device, Software), Service (VSaaS, Maintenance), Application (Infrastructure, Commercial, Institutional, Defense, residential), and Geography – Global Forecast to 2022″, is estimated to be worth USD 71.28 Billion by 2022, at a CAGR of 16.56%.
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“The Governments initiatives like the ‘Make in India’ and 100 smart cities will give the surveillance industry a major Philip to move in the right path of growth.”
Sanjeev Gulati
Country Manager
India & SAARC
VIVOTEK
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Also, the APAC video surveillance market is estimated to grow at the highest CAGR between 2016 and 2022. The driving factors behind this growth can be attributed to the adoption of new technologies (cloud services and other analytics technologies) and security systems to safeguard its economy and infrastructure through criminal activities and terror attacks. The fall in prices of IP cameras and increased competition are factors that would drive the video surveillance system market in APAC.
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“There is an enormous scope in tier 2 and tier 3 cities in India, but we should also acknowledge the fact that market in tier 1 cities has yet not saturated.”
Kaushal Kadakia
Marketing Manager
IPVS, Matrix Comsec
Vadodara
India
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Surveillance Industry as a new wave of Growth in Tier 2 & 3 Cities
In India, the rise in terrorist activities, increasing incidences of crime, information thefts, remote monitoring, development of public infrastructure, increasing IT spending, government initiatives and increasing security spending is driving the surveillance market in a huge way. The procurement of security surveillance products have become a lot easier, if compared to traditional modes. Also, Tier 1, 2, 3 and even Tier 4 cities and towns are displaying stupendous growth.
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“Every industry is now trying to use some sort of analytics to their existing surveillance system, to analyse, access and store the footages.”
Sudhindra Holla
Country Manager
India & SAARC
Axis Communications
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Tier 2 & 3 Cities in India will see growth driven by increasing tech savvy population, improved residential, commercial and industrial construction and rising GDP of India. The growing awareness about surveillance systems among the Tier-II, and Tier-III cities of the country will encourage players in the segment to expand their centers across the potential markets.
Partners expectations from Surveillance Industry in 2017
The coming year will be more focus on solution or vertical approach year as the end user are looking for the complete solution instead of standalone system. So the products which are integrate to other solutions will defiantly carry the edge. The partner having knowledge of the products and solution will be leading in coming years
Challenges for Partners in Surveillance Industry in 2017
After the penetration of cheap Chinese products in the Indian market, earning a profit with proper margin and satisfying customers at the same time is one of the biggest challenges for channel partners. Most of these Chinese products do not address customer needs as they are manufactured without understanding customer and market requirement.
Unified communications
In today’s business world, organizations are now looking at flexible, secured and high-end solutions in order to eliminate communication gap. This has increased the adoption of UC solutions’ deployments across industries. With employees needs changed with time, organizations are now using collaboration tools to add different applications to make communications smoother. Enterprises are actively on the lookout for a single platform that combines all of the collaboration features they need to increase productivity and work together efficiently.
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“2016 saw a rising adoption of unified communication in enterprises across the world. This is trend is expected to continue in 2017 with rising need to improve operational efficiency, to enhance team management, and User-defined Communications in order to remain competitive in the global market.”
Vishal Agrawal
Managing Director
India and SAARC
Avaya
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Today, India is at the cusp of revolution with maximum smartphone penetration and growing internet demand. Government is playing a major role in driving internet growth in the country, initiatives like ‘Digital India’, ‘Smart City’ and ‘Make in India’ are encouraging organizations like us to contribute in digital transformation with our latest solutions and technologies. About 15-20 per cent of India revenues are from Government projects, we expect number to go up to the “late 20 to 30 per cent” in the next 18 to 24 months. We are working closely with State governments on providing emergency response systems and digitization of education initiatives as major target areas. We believe that the mid-market and SME sector in India form the backbone of Digital transformation and is a key driver for its growth. Avaya channel partners have a significant role to play in cloud deployments for midsize companies with their established knowledge of the customer and expertise with Avaya products. Now, partners have gained more flexibility to approach the customer by offering hybrid cloud solutions in a market that has considerable growth potential and is looking for a cost-effective path to advanced communications.
Challenges for Partners in Unified Communication in 2017
Partners are very crucial part of our business, they have a significant contribution in our enterprise business and plays an important role in supporting our enterprise customers too. Partners do service oriented business and customers have high dependency on them, so it becomes imperative for us and partners to keep the customer engagement platform at a high level wherein customer needs are addressed at the right time. With cloud migration and softening economic growth, the channel partner landscape is evolving rapidly. This shift is challenging for partners as with cloud migration business decision making for technology is also moving outside IT. Channel partners have to continuously thrive for upskilling themselves with new technology specifically cloud.
BY : Satinder Kaur
skaur@smechannels.com
