Printing
The printing industry is evolving rapidly, largely led by the growing need for adoption of new technologies. A study by Printing Industries of America (Beyond the Horizon: Shaping Print Markets and printers over the next Decade, Ronnie Davis, 2009) showed that in 2008, digital printing was about a $20 billion industry, accounting for a small overall portion of the revenues generated by the printing industry. By 2020, the growth in digital print could add $10 billion to annual industry shipments—growing 7 percent per year. At the same time, conventional printing is expected to decline more than 25% from $127 billion to $87–$100 billion.
[quote font=”tahoma” font_size=”13″ font_style=”italic” color=”#262626″ bgcolor=”#f2f2f2″]
“A large part of business expansion has been from retail, SOHO and other vertical business like Health care industries, realtors, apart from HOME segment.”
Siva Kumar K
Deputy General Manager IJP
Sales & Marketing
Epson India
[/quote]
Additionally, with mobile printing, cloud, advanced security features etc. becoming more popular, we will see more such application development becoming a focus area for companies in the coming times. Such apps will allow users to control their MFPs remotely and transmit documents to fax, email and cloud hosted services like Google Drive and Dropbox.
Challenges for Partners in Printing Industry in 2017
A major challenge to the growth of channel partners is customer knowledge. With advancement in technology, customers today want to do much more than just print. With mobile printing, cloud, advanced security features etc. becoming more popular, we will see more such application development becoming a focus area for companies in the coming times. The challenge, however, will be to see how customers adapt to these growing technological changes and secondly, how companies cater to different needs of their customers.
[quote font=”tahoma” font_size=”13″ font_style=”italic” color=”#262626″ bgcolor=”#f2f2f2″]
“The tier-2 and tier-3 cities has always been target by Xerox and we continue to stay ahead in terms of market share in these cities.”
Balaji Rajagopalan
Executive Director- Technology
Channels & International Distributor Operations
Xerox India
[/quote]
Opportunities in ‘Make in India’ and ‘Digital India’ programs further in 2017
Government’s Make in India and Digital India initiatives have opened up new opportunities in India. These initiatives have encouraged many entrepreneurs and big corporate houses to start business in India where they find sustainable domestic market. Owing to the high consumer base, domestic market is expected to grow every year. Once companies realize that there is enough demand from the domestic market, there will be a boom in manufacturing. Being a fast growing country, India has the capability to move up the ladder quickly and make Digital India & Make in India successful.
Security
With recent spurt in sophisticated cyber-attacks such as ransomware, DDoS etc have made every business and technology decision makers to take stock of situation and make sure that their valuable data and information is safe. This coupled with the Digital India and Smart city programs have also driven the growth of security needs across industries and geographies.
[quote font=”tahoma” font_size=”13″ font_style=”italic” color=”#262626″ bgcolor=”#f2f2f2″]
“Digital transition and adoption are going to drive the growth of security market in India. As awareness towards the data, privacy and safety becomes more prominent, security will be the first thing everyone would look for.”
Sunil Kripalani
Senior VP
Global Marketing & Sales
eScan
[/quote]
As pure play IT security solution developers our R&D teams are round the clock tracking emerging threats and providing solutions to stay safe from these emerging attacks. As our valuable inputs for our customers, we have developed PBAE Technology an AI based solution to provide real time protection to the rampant attacks by ransomware.
[quote font=”tahoma” font_size=”13″ font_style=”italic” color=”#262626″ bgcolor=”#f2f2f2″]
“Application of artificial intelligence in security is expected to gain momentum as the next logical step, underpinning systems that can identify, analyze, learn, anticipate and adjust to cyber security threats.”
Murali Ramalingam
Country Manager-Sales
Ixia Technologies
[/quote]
Digital transition and adoption is what going to drive the growth of security market in India. As awareness towards the data, privacy and safety becomes more prominent, security will be the first thing everyone would look for. Mobility s one of the biggest driver and further will be driven by IoT devices such as CCTV cameras to day to day usage appliances, when they get connected to the net. This will drive both enterprise and home markets.
Security as a new wave of Growth in Tier 2 & 3 Cities
To a large extent tier 2 and 3 cities are the ones now adopting technology faster than the metro cities, as cities are mostly saturated. Hence the next wave is going to be coming from the tier 2 and 3 cities, These segment of market is quite large as the no of tier 2& 3 cities in India is huge vis a vis the metro population and user base. We see the adoption in these segments is much faster and smarter, as they are entering the value chain of digitisation at growing stage.
