Enhanced customer experiences drive 40% increase in conversion rates and reduced operational costs for the fast growing eCommerce brand
Ranked among the fastest growing eCommerce brands in India, Tata Cliq by Tata Unistore (a part of the Tata group venture) has partnered with Adobe to deliver enhanced digital experiences for customers in India. Tata Cliq, is the country’s first-of-its-kind ‘phygital’ marketplace that combines online shopping with an offline store experience. The company is leveraging Adobe Experience Cloud to offer personalized, relevant and seamless digital experiences for luxury brand shoppers across Tata Cliq’s website, as well as mobile application.
The announcement on Tata Cliq’s partnership with Adobe sets the tone for Adobe Symposium 2018, India’s biggest digital marketing event, slated for 26th April at Grand Hyatt in Mumbai. The event is expected to draw over 1,400 professionals, who will discover digital transformation stories of ‘experience makers’ representing many of India’s biggest brands including Aditya Birla Group, Flipkart, Myntra, Yatra, and Freecharge.
Ashutosh Pandey, CEO, Tata Cliq said, “Adobe is not a vendor or a product company to us, but a partner in our journey. We will continue to innovate together, collaborate together, and achieve as well as celebrate success together.”
Sauvik Banerjjee, CTO, Tata Cliq and VP, Digital, Tata Industries said, “With Adobe Experience Cloud, our conversion rates have seen an uplift of 40 percent, and operational costs significantly declined. Our brand remains committed to leveraging the industry’s best technology innovations to deliver standout digital experiences for our customers across India.”
In last two years, Tata Cliq has implemented a range of solutions within Adobe Experience Cloud including Adobe Media Optimizer, Adobe Analytics, Adobe Campaign and Adobe Target.
Kulmeet Bawa, Managing Director, South Asia, Adobe, said “We are excited to partner with Tata Cliq to further their long-term vision on digital, and are happy to see Adobe Experience Cloud enabling the company’s customer focus and market success.”
Tata Cliq’s digital investments are focused on leveraging a breadth of capabilities in Adobe Experience Cloud to drive personalized and relevant customer experiences across devices, which are adding thrust to the company’s business growth and brand affinity among users. Specifically, the eCommerce company is leveraging the powerful integration of Adobe Analytics and Adobe Campaign to create browsing-based customer segments and further create personalised campaigns aimed at driving cross-sell and up-sell programs, resulting in a 30 percent increase in conversions. The partnership has also allowed the brand to streamline customer engagement, enable ease of shopping, and significantly reduce operational costs.
