Core Strength
I’m a results driven marketing strategist with record achievement in targeting niche B2B & B2C audiences for IT products & services using conventional & new age Marketing tools & Media. My core strengthens lies in my deep understanding of Marketing processes, ROI & Revenue driven execution.
At Trend Micro, I currently drive Commercial & Channel Marketing for India & the SAARC region.
I have been actively engaged in areas of security and online threats that affect India and SAARC region, particularly among enterprises, small & medium businesses.
Greatest Achievement so far
I’ve been instrumental so far in driving company’s introduction of Cloud & Virtualization Security within India and to be an advocate of Trend Micro’s Leadership in Cloud Security. Owing to my experience, my achievement lies in being the key resource to plan & drive all Value & Volume Marketing Plans for India & the SAARC region and also in establishing specialisation in all facets of Marketing, Corporate Communication, Media Relations, Sales Promotion & Lead Generation Programs, Brand promotion, Research & Strategic Planning.
Major Decisions
The overall planning, developing and execution of End user brand building & demand generation programs across Enterprise, MB, SB & Consumer segments has certainly helped us move the ladder. Furthermore, planning and execution of the go to market strategies and campaigns across segments from initialization to evaluation with results metrics measurement has also contributed significantly in yielding timely results.
Vision on Indian IT
The Indian IT sector is faced with a lot of challenges; however, the up side of it is that the solutions to these challenges fall within our capabilities.
Much has been said about how cybercriminals creatively devise ways to lock in even the most unlikely of targets. Next generation technologies in IT market landscape will also be seen as viable targets. The continuing growth of smart-connected home devices will drive cyber attackers to use unpatched vulnerabilities as a way to stage a full-blown attack. While there are no signs of a wide scale attack coming, the likelihood of a failure in consumer-grade smart devices resulting to physical harm is highly probable.
Today, most organizations are realizing that cybersecurity has become increasingly important for defending against persistent, constantly-evolving threats. As the threats continue to mount, understanding and managing cybersecurity risks are becoming top priority for business and government decision makers, and a renewed willingness to invest in security is a notable measure of progress.
