Channel Leaders

Srikanth Doranadula, Senior Director and Head, Alliances & Channels, Oracle India

Our existing traditional businesses will continue the way it is – and growing strong

Core Strength as a leader

I have always believed that a leader is as strong as his team. “Hire people who are smarter than you” has been my mantra in building a stronger team, don’t micro manage, but believe in the abilities of your team. Be directional and strategic, that is what makes one a successful people manager. Once you have built a strong team, then the next step is to manage the team, ensure that their efforts are aligned in the right direction to ensure that the Organisational objectives and expectations are met. If there is one thing that I practice and preach is that “success is always a part of the journey and never a destination”.

Channel has been my core strength, having spent nearly 7 years working with this community, at Oracle and more years in my previous assignments. With a strong certified, well trained partner network, they are an extended sales force of Oracle supporting us take our products and solutions to customers across different verticals and geographies. Customer needs differ and will undergo change depending on their business position, and to meet these demands it becomes imperative for us to develop partners who provide the entire gamut of solutions and services or play a niche role. Oracle’s partner network comprises a mix of partners and I am a firm believer that we need to leverage on each other’s strengths to address the customer ‘s requirement.

Distinctive Decision Making

In a geography like India, one definitely needs to leverage on the partner network to address the kind of opportunities existing across geographies. We envisaged sometime back that Cloud is going to be the future, so we invested and started working with partners to build expertise on ensuring that they are able to successfully pitch solutions across SaaS, PaaS and IaaS. Today 600+ partners represent our products and solutions and are making it easy for the customer to access & consume Oracle. We have in excess of 65% business that is done through partners and our success is growing.

Channel Vision for 2016

We, no doubt, want to increase our Clould partner network and we will continue to invest and build a robust partner network in this area. Our existing traditional businesses will continue the way it is – and growing strong.

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