Indian SMBs are showing growing interest in on-demand accounting, ERP and CRM solutions.
SMBs are looking to migrate discrete workloads to the cloud to take advantage of the flexibility, predictability and cost savings offered by cloud payment models. They want to equip employees with much-needed productivity tools and solutions which can be accessed any time, any place via different devices.
AMI-Partners’ upcoming 2015 India Small & Medium Business ICT and Cloud Services Tracker Overview shows that higher proportions of SMBs are adopting multiple cloud services rather than single-point cloud solutions. Service bundling will take on increasing significance going forward. India SMBs are showing growing interest in on-demand accounting, ERP and CRM solutions, if offered at the right price and bundled with essential services of interest to the firms.
Cloud adoption may differ within verticals due to industry-specific focus, yet the triggers for adoption remain similar. Businesses within the BFSI and Manufacturing verticals may choose different implementation paths because of their emphasis on security, privacy and factory legacy system respectively.
“However the success of cloud solutions bundling will largely depend on how vertical industry insights can be combined with horizontal cloud technologies” says Partha Sarathi Sengupta, Associate VP at AMI-Partners. “With the advent of the SaaS model, focusing on niche verticals or specific functional areas may be one of the most successful strategies of the enterprise cloud software era,” Sengupta continued “The time has come when technical solutions need to be linked to business drivers. Today, every enterprise will make its choice of cloud technologies within the context of its vertical-specific business strategy. Cloud service providers should create product-bundling strategies to reflect vertical specifics”.
