we are looking at working with companies across sectors like banking, financial services, IT/ITES, manufacturing, retail and automobiles
Core Strength as a leader
Being associated with some large and renowned distribution companies in the past, I have worked closely with the partner community. Over the years I have closely monitored and nurtured a close relationship with the channel community and this has helped me make a connect and understand our partner’s needs. I believe, my strength is my experience in coming out with solutions by understanding the issues they face at a micro level. Additionally, I believe that close on ground work with partners is a, must as it helps one gain insights into what customers are demanding. It helps us go back and develop solutions and products that are in line with their needs.
Distinctive Decision Making
Technology is evolving and so are business trends. This is one of the reasons organizations today are constantly forced to adapt to the changing market scenario. We believe in evolving our offerings and solutions for our customers on a timely basis and this is one of the reasons we are seen today, as a leading provider for critical infrastructure technologies and life cycle services for information and communications technology systems.
One of the major reasons we have been able to grow and expand our presence here in India is due to our efficient and broad channel partner base. I believe, that it is extremely important to have an open and transparent working relationship with our channel partners, as they are working with our customers directly and understand their needs and requirements. As a company and as the Channel Head for Emerson Network Power India we stress on the importance of timely training and knowledge sharing with our partners. In addition, we also provide direction and inputs on the prevailing market trends as well as ways in which they can position our products, which is ably backed by strong processes and support. We believe this will enable them to become trusted consultants and thereby enable them to up sell our offerings better to our customers, allowing them to have an extra edge over other their competitors. As a company, we also invest a huge amount of our revenues in Research and Development. Basis feedback from our customers, we customize and develop products and solutions according to their needs which has held us create a name for ourselves in the market as well as increase our presence and reach in India.
Channel Vision for 2016
As every business is slowly gravitating towards becoming a digital business, decision-makers are looking to improve both the efficiency and effectiveness of their overall IT environment as well as network infrastructure. To this effect, India and China are today seeing a huge surge in demand from enterprises for state of art network infrastructure. The ongoing initiatives like the Digital India and Make in India campaigns, has opened up new market opportunities for us, especially for our datacenter infrastructure management solutions (DCIM) and UPS products portfolio.
Below are some of our channel plans for FY’16:
- Collaborate and strengthen relationship with all our partners
- Encourage our partners to sell solutions, integrating various products from the portfolio of Emerson Network Power as part of a complete solution
- Develop and expand our partner network for having good customer reach across the country
- Motivate our partners from time to time by way of rewards
- Extend our post sales service as well as our technical support to our channel partners throughout the product cycle, thereby promoting a solutions approach among partners so they can up-sell and create value for their business.
Talking of verticals, we are looking at working with companies across sectors like banking, financial services, IT/ITES, manufacturing, retail and automobiles. With the initial focus being banks and retail, we are also looking at working with auto ancillary and manufacturing hubs. Our aim is to target a bulk of these businesses by working with our channel partners as their network affords us reach into tier II and III locations across the country. With a view to cater to the growing demand for network infrastructure across Asia, our operations are spread across India, Sri Lanka, Bangladesh, Bhutan, Nepal & Maldives. We have 40+ branch offices across these locations are ably supported by 2000+ partners.
