Samsung India Electronics has announced the launch of the Samsung Galaxy J3 featuring the S bike mode, an industry-first dedicated feature for two-wheeler riders that is designed to enable responsible and tension free riding.
Once activated at the beginning of a ride, any caller trying to reach the Samsung Galaxy J3 user will be notified through an automated answering machine that the user is riding and cannot take calls so that the ride remains uninterrupted.
All the user needs to do is to switch on the S bike mode of Galaxy J3 before setting off on the ride, and the smart phone will automatically inform the caller that the user is currently riding a bike and is unable to take the call. The caller may choose to press 1 to express urgency to talk with the biker for which the biker will have to bring his bike to a halt in order to take the call.
“Samsung is constantly in the pursuit of meaningful innovations that make people’s lives better. S bike mode is a result of that vision. While studying the consumers’ phone usage behaviour, we realised that incoming calls are a major distraction to bikers. We are very happy that we have come up with something that will benefit millions of two-wheeler users and promote responsible riding,” said Mr Asim Warsi. Senior Vice President, Samsung India Electronics.
Galaxy J3 is an extension of Samsung’s vision to offer innovative and differentiated products across price segments. The J Series was launched with the Ultra Data Saving (UDS) mode in September 2015, a feature that has helped consumers save up to 50% of mobile data usage. Samsung has further enhanced this feature to include data savings on popular music streaming apps and over Wi-Fi after witnessing an adoption rate of over 50% among consumers. In order to carry the local innovation forward, Samsung is keen to establish the S bike mode as a responsible riding ritual where Samsung Galaxy J3 users will activate the mode before commencing their ride. Both UDS and the newly launched S bike mode have been developed in Samsung’s Indian R&D centres. S bike mode will be available across all 4G-enabled Galaxy J series devices over a period of time.
“Innovation at Samsung revolves around the consumer as we aspire to bring a complete hardware and software solution. Samsung Galaxy J3 is the first affordable segment device that has been equipped with NFC hardware to activate the S bike mode with a single tap of the device on a S bike NFC tag that will be shipped with every unit. The revolutionary S bike mode has been designed in India by our engineers to not only propagate responsible riding which is a concern for both consumers and government authorities, but also ensure a tension free ride,” Dipesh Shah, Senior Vice President, Samsung R&D Institute India.
Samsung Galaxy J3 comes with a camera that captures high quality, crisp and detailed photographs with its 8 megapixel rear camera with an f2.2 aperture. It also features a 5 mega-pixel front camera to provide great video calling and selfie experience. The new smart phone is a great shooter that takes detailed photos that look professional, in-focus, and well-lit. Samsung Galaxy J3 is equipped with a 1.5 GHz Quad Core processor and 1.5 GB RAM for easy multi-tasking and fast speed.
Samsung Galaxy J3 is priced at INR 8,990 and will be available in three colour options of gold, black and white exclusively from March 31st 2016.
