Rashi Peripherals has announced the conclusion of one its most aggressive on- ground activities yet, the “Halla Bol”. Over a team of 80 personnel from Rashi Peripherals and HP flooded the markets of Major Metro cities on 22nd of June, visiting each Retail/Reseller counter promoting original HP accessory, introducing the most universal charger ever to be launched.
The all new offering from HP is a 7.4 MM 65 watt pin- Indian adapter, which is not only compatible with majority of HP machines; but also priced to be dealer friendly. The Halla Bol team visited over 1000 retailers across major cities- Bangalore, Delhi, Chennai and Mumbai. The teams dressed in Blue took on the streets of Nehru Place, lamington road, Bangalore’s SP road and Chennai’s Richi Street on the 22nd. The city markets were taken by a storm, the sheer enthusiasm of HP and the Rashi team managed to not only captures the markets attention, but created a landmark moment. 22nd June will now be remembered as the day when the highest number of sales for an HP original adapter was ever recorded, just for an idea a quarters number were achieved on this date.
The objective was to not only create demand for the all new charger by highlighting its versatility and usability; but also create awareness against the counterfeit products that have infiltrated the market. Rashi and HP both mutually find it their responsibility to safeguard the end consumer’s interests from counterfeit products that have infiltrated into the market. Not only does counterfeit product adversely affect the performance of the machine but also affects the consumer experience.
