Launches three levels of celebration to mark the event
To mark its 25 years of success and growth, Rashi Peripherals recently celebrated its Silver Jubilee Anniversary. As a part of this celebration, Rashi launched three levels of celebration: firstly, Silver Jubilee Week celebration by way of daily channel schemes and offers for partners; secondly, Facebook contest for users, partners and employees; finally, each of the Rashi 95 locations have been decorated and lit in the Silver Jubilee theme.
The journey of Rashi Peripherals was started in the year 1989 with just two staff members and a single brand in a 500 sq foot office. Today, it boasts of 21 branch heads in each state, 800 employees, 9000 partners (which covers almost 750 towns), 58 branches, 62 service centers and a team of more than 350 sales and marketing professionals across India.
Suresh Pansari, Director, Rashi Peripherals, said, “In the initial years, when we started doing monitor business, it gave almost 30% of market share in those five to seven years. In the year 1996 and 1998, Rashi Peripherals once again became a leading distributor of motherboard, hard drive and CPU.”
He further added, “In 1999, we signed up Logitech and Asus that took Rashi into different leads. The pillars of Rashi’s success have been our business ethics, entrepreneurs in the form of branch heads, strong marketing team. Besides, we were the first to conduct 40 city roadshow and set up service centers in 58 towns. My vision is that Rashi should make IT products available across each of 600 districts of India.”
With CAGR of 30% Rashi is also amongst the fastest growing distributors in the country. In a recent channel survey by GFK, partners voted Rashi to be the ‘Most Channel Friendly’ company in India. Further the company elucidated that Rashi Peripherals has recently been awarded the ‘Fastest Growing Distributor’ and ‘Best Distributor’.
K K Choudhary, Director, Rashi Peripherals, averred, “The key reason of our growth is our reach that we are only distributor who has got 58 locations and our relationship with the channel partners. Today we control about 50,000 crores industries and five years from now we will be growing by six digits. Besides, Rashi Peripherals do lots of philanthropy activities for the welfare of the society.”
