What is your core strength as a leader?
A leader must have attributes to bring about novelty and innovation to uphold the core values of a global technology company like Ricoh, that has been transforming the way people work for more than 80 years. I personally believe that the mentioned aspects coupled with positivity and conviction forms the very essence of me as a business leader. Our corporate tagline – imagine. change. – together with our corporate ethos, has not only been the guiding light to drive and lead such a big team of highly skilled professionals, but has time and again helped me hone my skills, agility and strength to do better and improve not only as a leader but as an individual.
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“We continuously build on the capabilities of our existing partners through robust training & employee engagement programs and complement them with customer connect initiatives in their geographies.”
Rajiv Bhatia
VP & COO
Ricoh India Ltd
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What are your future plans to further grow the channel market in 2017 – any particular strategy from geography or vertical perspective are you planning?
Along with serving our regular clientele, we have increased our Focus on SMB and Mid-market segment in Metros and Tier 2/Tier 3 cities. Channel partners play an increasingly important role while serving this segment as they are more closely placed with the clients and better equipped to understand the business challenges being faced by them. Our business strategy is to enable the partners to deliver the Ricoh portfolio of products & services, so that our partners can address the end to end requirements of these customers.
What would be your message for aspiring partners?
Most channel partners are engaged in transactional business approach while serving clients. Their scope remains limited to serving customers for two to three years due to changing technologies & price points. We want our aspiring partners to become the agent of change for their clients. This is only possible by building long term relations with client through adopting a consultative outlook while suggesting Ricoh’s portfolio of products and services. This methodology shall assist new partners to improve on their margins and bring credibility in their approach towards delivering solutions.
