Security solutions provider Quick Heal doesn’t want to be known just as an antivirus company; through its enterprise brand Seqrite it aims to create a new identity
Lately there has been a spurt in the instances of new age cyber security threats like cyber espionage, and hacktivism not only on individuals but also on large organisations and countries. To combat these threats requires more advanced detection techniques and solutions and we can’t expect just an Antivirus to do the trick.
Earlier this year Quick Heal created another brand under its flagship named ‘Seqrite’ aimed at IT security solutions for business enterprises; and aims to solidify its burgeoning market share and presence in the enterprise security domain.
With a growth rate of 25% y-o-y, last year Quick Heal’s revenue stood at Rs. 303 crore, and hopes to achieve revenue target of Rs. 370 crore this year.
“We wanted to have separate identity for enterprise and consumer. With the launch of Seqrite, we now have two brands focused on Consumer and Enterprise respectively. We also have a separate team in development and marketing: Seqrite’s marketing team is around 150 and for R&D close to 200; while for consumer there are 450 people in total,” says Kailash Katkar, Founder & CEO, Quick Heal.
The Seqrite umbrella has an extensive range of products such as Endpoint Security, Unified Threat Management (UTM), Mobile Device Management (MDM) and more, under its spectrum.
Apart from having offices across the country Quick Heal also has direct offices in Kenya, Tokyo, Dubai, and USA, and in addition has signed partners in almost 40 countries. “Our export business contributes 10% to our overall business and unlike India we have to work very hard in these countries as we are still unknown in these markets,” says Katkar.
Quick Heal had sued couple of e-tailers and their resellers some time back but says it’s not that he is against it but is rather open and want to do business with them but with proper understanding. It signed up Snapdeal last year.
With 7-8 million user-base in India for antivirus and a renewal rate of 16% Katkar accepts that the future for antivirus looks challenging.
With a double digit growth rate and the ratio of consumer and enterprise standing at 70:30 Quick Heal expects this to become 50:50 in the coming years.
