Leading brand managers and agencies from FMCG, telecom and IT verticals benefit from industry best practices in digital printing
Five large format print service providers from Bangalore organized Dscoop (Digital Solutions Cooperative, a cooperative of HP Graphics Arts Users) event in the city on February 19, 2016. Various print service providers involved in outdoor and indoor signage, advertising and general commercial printing and close to 30 brand owners from FMCG, telecom, IT and other verticals attended the event and benefitted by building awareness from industry best practices in digital printing including printing and finishing solutions and softwares.
The Dscoop event was sponsored by HP, Esko and 3M. All the three sponsors presided over various sessions to share the industry best practices and new innovations.
“Customer needs are evolving rapidly and they are looking at innovations in digital printing to answer these needs. The DScoop event was about the future of the digital print industry which brought together all the key stakeholders in the entire ecosystem. We had HP as our executive sponsor – the technology leader in digital printing along with 3M and Esko as the key partners for the event and some of our PSPs who are doing path breaking work. All these stakeholders communed together to discuss the industry best practices and unique possibilities with respect to digital printing, softwares & solutions, printing applications with the present brand owners.” said, Biju Paul, Board Member Dscoop, Asia Pacific.
Puneet Chadha, Director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, HP Inc., in his presentation shared insights on industry best practices in digital printing and also referred to large format success stories from around the globe; helping brand managers and PSPs explore new possibilities to reach their end customers.
One of the leading manufacturers of steel turbines in India said, “We have a presence in 150 countries over the world and are looking at expanding our business. One of the reasons I came to this particular event was to meet the creative community. Since we are going global, digital marketing will play a key role. So I wanted to get fresh ideas and meet new vendors. I’m very happy to be a part of this conference and look forward to more such events in future.”
The presentations were followed by guided tours to large format application stations showcased by partnering print service providers and included innovative commercial printing applications and application stations by 3M and Esko.
The next DScoop event is planned in Mumbai in May.
