Avaya announced that Protocol is now an Avaya’s Platinum Partner, and will represent the full-stack of Avaya solutions for customer and team engagement and network infrastructure.
With a primary focus on the mid-market businesses (with 200-500 users), Protocol has been a value-added reseller and an Avaya DevConnect partner since the launch in 2005. Protocol has a development center in India and also has presence in Singapore and Malaysia.
Protocol’s Platinum Partner status reflects their efforts and commitment towards pursuing opportunities for Avaya’s entire suite of engagement solutions announced the press release. Success in converting the mid-market customer is in demonstrating value, from a financial perspective as well as in terms of buying a unified solution from one vendor and partner, so that there is one single point-of-contact.
Fadi Mubarak, Channel and Mid-Market Director, Avaya MEA, Turkey and Asia Pacific, said, “Avaya is transforming the way mid-sized companies engage their customers and employees, and we are happy to recognise the contribution of the Protocol team in making this a reality for many customers in the UAE. While the process of technology infrastructure can be daunting for any organization, a one-stop solution such as what Protocol offers helps the businesses uncover value and quickly realise competitive and operational benefits.”
Xavier Motiraj, Managing Director, Protocol, said, “Our evolution from a telephony reseller to a complete ICT consultant has brought us invaluable experience with customers of different sizes and from various industry sectors. Representing Avaya in the market has brought additional learning, since the full-stack from Avaya requires us to differentiate our offering through value-addition and consulting.”
