Today, Progility is a vendor independent system integrator and its core business is voice, and is the largest partner reseller for Unify in India.
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“SME is far bigger and diversified than large enterprise market.”
Anil Jain,
MD, Progility,
Technologies Pvt Ltd
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The ‘smart cities’ project has thrown up a plethora of opportunities for those who are ready and have the arsenals to meet the demands and requirements, and in grow with it. There is going to be demand for vendors and partners alike who can offer and supply integrated solutions to make it a reality.
After acquiring 100% per cent shares of Unify Enterprise Communications Pvt Ltd India, Progility now aims to grow and believes that with everything on IP nowadays, it has the skills to work in all the domains for seamless integration.
“There is huge potential for growth with smart city projects coming in to the country and this calls for SIs who can do everything end-to-end. There is opportunity for SIs too who are looking at diversified skills which means right from voice to video integration, data, to AV to IP surveillance,” says Anil jain, MD, Progility Technologies Pvt Ltd.
He adds, “Progility has the skills to work in all the domains for seamless integration because today everything is on IP and that’s where our skill lies, hence we are targeting to grow both in terms of headcount, geographic so that we are able to cater to the growth rate what the govt is projecting and also get a big share of the smart city projects which are coming up.”
More than 20 years old, the change in the global directions of the company led to the buyout of 100% shares of Unify Enterprise Communications Pvt Ltd India by Progility PLC UK led to the change in the business model from direct to partner driven model in India. Now it’s known as Progility Technologies Pvt Ltd.
Today, Progility is a vendor independent system integrator and its core business is voice, and is the largest partner reseller for Unify in India.
Having set for itself an average growth rate of 25% per annum, if all things go well it sees the business doubling in the next three years.
Present in 42 cities, it has 10 big regional offices namely Mumbai, Pune, Ahmedabad, Delhi, Chennai, Bangalore, Hyderabad, and Kolkata. Then there are smaller centers in Guwahati, Jaipur, Baroda, Bhopal, Indore, and opening new center in Dehradun and Jammu & Kashmir.
“J&K is one of our key focus as lot of growth and investment is expected to happen hence we decided to open a new office there. Within a quarter we should have our operations running in both these markets,” he says. “Thus geographical spread, which includes strengthening our position in nine metros where we are present, is one of my key focus areas.”
Smart cities
Smart cities includes the integration of voice, video, AV and Jain says that if they are able to take even 5% of that market share in terms of volume it will be huge. Meanwhile they are working closely with the large SIs who are doing everything end-to-end and will become service providers to those SIs who are going to pick up the large orders for the smart cities and build with them the networks that the customers are looking for, “plus we have the Siemens heritage with us,” stressed Jain.
Within this background Jain announced they will be working jointly with the Siemens group and Progility to address this large market.
Hosted solutions
As hosted solutions require a license Progility has no such solutions as of now but are active resellers of some of the providers. Jain agrees hosting is the future and they need to be prepared by having its own hosted solution but nothing concrete can be said till the regulatory changes take place and in the meantime they can learn skills of selling licenses.
Verticals
Healthcare is one of the biggest markets and the company has a strong presence with its voice solutions in this segment; last year it launched Unify OT which is primarily an AV integration of the operation theatre. With AV integration in OT coming up in a big way there are plans to launch more new products from its parent company in UK.
Manufacturing is another important vertical in India and Unify has commenced manufacturing isolated PoS supplies and have also launched it in the market.
SME
“Main verticals that I am looking at are BFSI, defence, big corporate but the fastest growth and quick turnaround is always in the SME,” informs Jain. It is far bigger and diversified than large enterprise market he says.
“I have always been very successful in the SME segment; here the sales cycles are smaller and the customers are ready to look into new technologies. Hence my focus is on large projects and these specific verticals but a big chunk of the focus will be on SME,” he informs.
Finally
Having been in the market for more than 20 years Progility has a strong partner network and the Unify part is managed through a distributor.
On voice front Progility will remain exclusive with Unify. “To reiterate my SI role is vendor independent but when it comes to voice we will be a single vendor. For the entry level market which is non IP based market doesn’t require UC and we have brought in our own range of PBX which is under Progility which are only up to 50 lines for customers who are not looking for higher IP solutions,” Jain informs.
