Channel Leaders

Pinaki Chatterjee, Director sales India & SAARC at IP-COM Network

in 2016 we will bring in another 5-7 value added distributors and then focus on SI enablement through SI roadshows and training

Core Strength as a leader

Leadership is all about creating opportunities for everyone around, contributing to others and your own team, your company and your customers, people are assets and organizations are build up and grow due to people working for it, for me the first thing I ensure is to work along and not just order, I believe in keep my focus on solutions instead of issues as where every people work there will be issues, even if they are replaced some new issues will come up. I belief in sharing credit and work as team, every one working for a common goal is as important as the leader himself. I keep people around me motivated to deliver. I believe in listening to them and their concerns and work with them to overcome it. Every time I join an organization my only focus is on how I can create more and more opportunities for everyone around and keep my focus on finding solution instead of making someone wrong or blame someone.

Distinctive Decision Making

After I join an organization I first analyse how it can benefit our customers, then analyse where is the gap or pain and then position accordingly, for any brand its most important to identify and then position yourself there, and bigger challenge is to hold that position at that place for some time till customers know you for this position, IP-COM is a new brand entry in to India, we only focus on SI’s, and SI’s primary pain is they are not making profits, online trade had created a huge pain for them, end customers want to use technology but commercially they cost high, I identify this gap and fit IP-COM at this position and created strategies around this idea, in no time we started getting positive responses, currently most people will trust and belief on what they see as consistent and in line with their concerns, few of these fine decisions had given IP-COM an edge in India, this idea is been well appreciated by our top management and in a process of being followed up in other countries, IP-COM had made India business model as example market for other countries

Channel Vision for 2016

We had already place our National Distributor as Redington who is one of the top two, now we have around 20 value added distributors across the country, in 2016 we will bring in another 5-7 value added distributors and then focus on SI enablement through SI roadshows and training, we are also expanding our team in India and in coming future we are also planning to have development Centre if everything goes fine

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