What is your core strength as a leader?
Each and every mode that enables us to reach out to our end-consumers easily is a viable channel for us. Depending upon the reputation of the emerging new age channels, we assess the opportunity of selling through it and are not hesitant to explore any of the channels, be it LFRs or online ecommerce sites. The emergence of such new age channels always help us in reaching out to our end consumers across the nation. The strength is to optimize and balance all the various channels to create a feasible business environment for all our partners.
What are your future plans to further grow the channel market in 2017 – any particular strategy from geography or vertical perspective are you planning
Our aim is to reach out to all our consumers in every corner of the nation, be it Tier 1, 2 or 3 cities. Our efforts have always been toenhance our brand presence through our channel partners, retailers or our own Asus Exclusive stores and Micro stores, so that the technology experience for our customers remain at its best, always. We are looking at an integrated marketing and branding approach where we focus on enhancing our BTL, ATL, digital as well as social media presence.
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“we also have campaign specific activities and branding initiatives which help us garner additional traction during the high sale period like Diwali, Christmas and New Year etc.”
Peter Chang
Regional Head
South Asia & Country Manager
System Business Group
ASUS India
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We adopt a two-pronged national and regional distribution strategy which helps us garner more mileage and reach out to even the most remote regions, across the country. We continue to gain momentum in our expansion efforts as we are investing more in activities such as signboards and kiosks to increase consumer awareness and in turn, assist you in educating the end users.
What would be your message for aspiring partners?
We have a great track record with our channel partners and dealers and we have always been focused on ensuring a mutually beneficial business conducive long-term relationship. We have many programs for our partners throughout the year, where we offer attractive discounts, bumper prizes and offers. Their success defines our success and holds immense promise for more advancement, and we at ASUS promise them to be the torchbearers in this field.
