Consumer market softened to all time low, while commercial spending provided stabiliy to the PC market In Q1 2016
According to IDC, the overall PC shipment for Q1 2016 stood at 1.99 million units i.e. a Q-o-Q decline of 20.8 percent over Q4 2015 and Y-o-Y decline of 7.8 percent over Q1 2015. The commercial PC segment recorded 1.08 million unit shipments in Q1 2016 i.e. a 24.5 percent quarter on quarter drop against Q4 2015.
Vendorwise, Top 3 were HP, Dell and Lenovo. HP reclaimed its top spot with market share of 25.1 percent in the India PC Market. They grew by 1.2 percent point’s quarter on quarter over Q4 2015. HP also gained back its top position in overall consumer market with a market share of 25.6 percent in Q1 2016 owing to its strong channel presence and influential online contribution.
Dell captured the second spot with a market share of 23.6 percent. The vendor declined by 11.4 percent quarter on quarter. The vendor performed exceptionally well outside large education projects & recorded a growth of 10.9 percent quarter on quarter in overall commercial category by virtue of its strong distribution & partner led business.
Lenovo took the third spot with 19.7 percent market share in the quarter. Vendor declined Q-o-Q by 51.8 percent in commercial category, owing to lack of special projects in Q1 2016. However, the same category recorded growth of 9.5 percent Y-o-Y owing to strong Government spending & Enterprise buying, the release said.
Manish Yadav, Senior Market Analyst, Client Devices, IDC India said, “The overall consumer PC market recorded 0.92 million units, a quarter on quarter decline of 16.0 percent over Q4 2015. While the quarter started with positive sentiment, the actual buying did not keep up. However, this is quite normal during the budget announcement period and vendors are now hoping for a seasonal turnaround in Q2 2016. With seasonality factors, and various macro-economic indicators looking positive, the industry is up for a period of stability after a volatile 2015 & early 2016. This sense of optimism seems to be rubbing off on the Indian consumer which will increase the consumption in near future.”
