While Q1 recorded a new low, Q4 results turned out to be very positive beating IDC’s forecasts substantially
CY 2014 proved to be an interesting phase for the India PC business announced IDC’s latest report. The results for the consumer business turned out to be unexpected both in the beginning and towards the end of the year i.e. Q1 and Q4 2014.
While Q1 recorded a new low, Q4 results turned out to be very positive beating IDC’s forecasts substantially. The overall India PC shipments for CY 2014 stood at 9.6 million units, down 16.5% year-on-year from CY 2013. Outside special deals, the overall market witnessed a marginal year-on-year drop of 0.4% in CY 2014.
The overall market declined initially in the run-up to the 16th general elections held in H1 2014. However, PC sales recovered starting June owing to innovative pricing actions by vendors mixed with festive buying and pent-up demand boosting the overall sales.
The consumer PC market stood at 4.9 million units in CY 2014, with a year-on-year growth of 1.7% over CY 2013. “Continuing from CY 2013, consumer sentiments remained frail until elections. However, stable government in the centre aided hopes on reforms and economic progress boosting overall end-user confidence. Also, subsiding inflation and rapid growth of online trade coupled with the introduction of sub $400 devices created just the right buzz for PC business in CY 2014,” commented Kiran Kumar, Research Manager, IDC.
HP recorded a market share of 25.6% in the India PC market and took the first spot yet again. Introduction of sub $400 notebooks further proved to be a shot in the arm as they continued to thrive in the consumer PC business i.e. both in desktop and notebook categories. Dell has outstripped industry average as they gained around 9% year-on-year to record a 22.1% market share in CY 2014 in the overall PC business.
Lenovo holds on to the third spot, and have gained 3.5 % year-on-year to record a market share of 15.8% in CY 2014 in the India PC business.
