IT is bringing more transparency and efficiency in business. The current market position is quite interesting from partner point of view, where customers are eager to know the business benefits IT can bring to them. They are no more looking for suppliers to push boxes. So, partners need to create a win-win situation by building customised solutions for customers that too only after understanding their needs.
1. Brief us about your company. What kind of products and solutions are you dealing in?
We are an IT system integrator helping our customers to increase business efficiency by deploying reliable IT infrastructure. We deal in high end IT products from major OEMs and customise solutions for our clients.
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“Cloud is the future. I believe that all customers will use cloud services in hybrid form and they are looking at us to provide desired solutions.”
Gurpreet Singh
MD
Arrow PC Network Pvt. Ltd.
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2. What is your turnover and growth percentage?
We have been growing 40% YOY since last 5 years, however last year we haven’t grown our top line. We had been focussing on increasing our technical expertise and creating niche solutions for our clients.
3. How long have you been associated with Dell EMC? How was your journey with the company like Dell EMC?
We started our business with Dell-EMC in 2012-13 and enjoy great relationship with them. We are platinum partner for Dell EMC. We had been growing our business YoY and acquired new clients. Together we have won several strategic deals from various business vertical PAN India.
4. How do you differentiate yourself? Where do you add value in the sales process?
We have expertise in presales and deployment of sophisticated IT projects. Our engineers are well versed with the latest IT technologies available in the market. We work closely with our customers to understand their business vision & customise solutions as per their requirement and budget. Our team is capable to handle logistic and technical challenges in order to provide desired services to our clients.
5. What kind of benefits you are getting for being Dell EMC’s partner?
Arrow PC & Dell EMC do a lot of activities to generate business and do customer events to create awareness of the latest offerings. Our team is trained and certified by Dell EMC on the products and services. Dell EMC’s team works closely with our sales team to acquire new customers. They are investing in the IT ecosystem and helping us to strengthen our product portfolio.
6. How do you find Dell EMC’s products/solutions in terms of its features vis-a-vis other brands?
Dell EMC is the #1 IT infrastructure company having complete products range in all flash, converged infrastructure, cloud and big data. The products offered are latest and there is a balance in price & performance. They have a complete range of products available for SMBs, corporates and big enterprises. There is no other OEM having such a big portfolio and offerings.
7. As a partner, how are you gearing up with the latest market trends? What kind of excitement do you see among your customers?
These are exciting times and our customers are asking about business benefits IT can bring to them. They are no more looking for suppliers to push boxes, rather they are looking for a partner in mutual growth. We need to create a win-win situation by building customised solutions understanding their needs. IT is bringing more transparency and efficiency in business. This is the time to choose a right partner and progress together. We have a passionate team and we keep customer service on top priority.
8. What is your strength in terms of market reach?
We have a strong team to support our customers PAN India through the network of our partners who are expert in their respective domains.
9. What a company like yours need to do improve market share?
We need to be proactive and adaptable to the market changing dynamics. we should be able to understand our customer need before them and provide timely solutions to maintain their business efficiency.
10. Can you give some important tips for your peer group aspiring to take up cloud solutions into their portfolio?
Cloud is the future. I believe that all customers will use cloud services in hybrid form and they are looking at us to provide desired solutions. This is the right time to choose a partner who can help your customers with the competitive offerings and have good understating of channel business.
