Women in IT

Nithya Krishnan, Director, Marketing – India & SAARC, Trend Micro

  1. What is your core strength as a leader?

Nithya – My Core strength as a leader in marketing is being able to bridge between hypothesis and insights. I’m a senior marketeer with over 12 years experience in enterprise solution marketing with leading technology companies; developing insights that produce results.

  1. What kind of major decisions have you taken that have changed the future of the organization?

Nithya – I’ll consider myself as an Inspirational leader with proven strategy and execution success in key aspects of marketing and buyer journey from creating awareness and demand to converting leads and sales while creating happy and loyal customers.

Nithya -The next decade will be fundamentally different from the previous one. Owing to the radically restructring global economy, India plays a huge growth role and companies need to recreate and rethink their offerings based on customer first strategy.

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