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neoteric Enters AIDC Market with Honeywell Barcode Scanners

Will distribute Eclipse, Voyager, Orbit and Xenon range of laser-based barcode scanners
neoteric infomatique said it has partnered with Honeywell to distribute its premium range of barcode scanners in India. neoteric will distribute Eclipse, Voyager, Orbit and Xenon range of laser-based barcode scanners from Honeywell.

This partnership marks neoteric’s entry into the automatic identification and data capture (AIDC) market which includes barcode, smart card, RFID, and biometric products. The overall barcode hardware market in India is pegged at $70 million, of this, barcode scanner market accounts for $40 million and is projected to grow at 30 percent for the next two years.

“The standardization of barcode usage norms, proliferation of modern retail and utilization of barcode technology to automate business-critical processes like inventory and asset management across various industry verticals is driving the use of barcode scanners in India. We are excited to partner with market leading brand Honeywell. It also enables us to offer our partners with new business opportunities in a high-growth segment,” said Ramesh Rajahmani, Head, Business, Commercial BU, neoteric infomatique Ltd.

“As the leading solution provider in the global AIDC industry, Honeywell welcomes neoteric into its Asia Pacific distribution channel network. The partnership with neoteric will provide us an opportunity to serve more customers in India,” said Lynn Huang Freeman, Head (Marketing and Strategy, Asia Pacific), Honeywell Scanning & Mobility.

neoteric and Honeywell have already embarked on a multi-city training roadshow to create awareness about barcode solutions among partners in tier-2 and -3 cities. The first phase of the roadshows has been planned in Lucknow, Nagpur and Vizag in August 2015.

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