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Microsoft Takes Retail Route with Amazon India

Xbox One Pre-Order begins August 6th for fans in India

Microsoft’s entire range of Interactive Entertainment Business (IEB) portfolio would be available in India exclusively on Amazon.in beginning September 1, 2014.

This will include Xbox One, Xbox 360, Kinect, Xbox Live, Xbox Accessories and all Microsoft-published Xbox game titles. Amazon.in also announced exclusive pre-orders for Xbox One beginning today.

Commenting on the same, Chakrapani Gollapali, Country General Manager – Consumer Channels Group, Microsoft Corporation India Pvt. Ltd., said, “This is the first time that we will be focusing on retailing our products through an ‘online only’ channel and we look forward to bringing the world’s most-loved gaming portfolio to Indian consumers through India’s largest and fastest growing online store Amazon.in.”

“This partnership gives us the opportunity to forge deeper engagement with gaming enthusiasts across the country and aligns with our vision of offering customers in India the widest selection at low prices, fast and reliable delivery and a trustworthy shopping experience,” said Samir Kumar, Director (Category Management), Amazon India.

With this announcement, Amazon.in has also launched the pre-orders for Xbox One from today (August 6th) that includes an exciting bundle. Consumers pre-ordering the Xbox One will get the blockbuster game FIFA 15 for free. The Kinect bundle will include an additional free game of Dance Central Spotlight. In addition, the first 1000 customers will also get special offers worth Rs. 10,000 which include Rs. 3000 off on purchase of a second Xbox One controller, Amazon.in Gift Cards worth Rs. 1500, 2 free Blu-ray movies worth Rs. 2500 (The Amazing Spiderman 2 and Captain America: The Winter Soldier), Rs. 2000 off on a selected range of speakers and Rs. 1000 off on a selected range of backpacks.

As announced previously the Xbox One will be available in India beginning September 23rd, 2014 priced at INR 39,990 and Xbox One with Kinect will be available at INR 45,990.

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