Wishes to become be the largest services company in India
Micromax Informatics refreshed its corporate, brand and product strategy with the launch of “Micromax 3.0” and a vision to be the top player in the Indian smart devices category and to enter the top 5 club of global handset manufacturers.
Micromax also unveiled a new brand identity with the launch of its new logo and brand philosophy ‘Nuts: Guts: Glory’. The new philosophy is a re-articulation of Micromax’s DNA that underscores its pioneering status as company that has challenged accepted notions and brought market leading innovations to connect millions of Indians. The new brand identity presents Micromax as a company that is bolder, modern, agile and armed with a winning attitude to take on the global smart devices market. The new logo is an evolution from the existing Micromax punch but a much more modernized version keeping in mind the global design language that appeals to the youth across the globe.
In its next phase of growth as Micromax 3.0, the company looks to further consolidate its leadership status to be the top devices and services company in India. As it continues its focus on building a stronger and deeper connect with its consumers, Micromax announced its aim to be the first Indian company to build a complete services’ ecosystem to complement the seamless experience over 100 million connected devices by end of 2017. The company also announced a complete product enhancement of both its mobility and non-mobility segments to lead with world class products as well as its entry into newer product categories to create the same magic it did with LED TV and tablet segment.
Commenting on the announcement, Rahul Sharma, Co-Founder, Micromax Informatics said, “Today marks a significant milestone and new era for brand Micromax as we take a new guard to propel our brand to the Numero Uno position. We are proud to be the first Indian brand to be in the top 10 brands globally and today we embark on our journey to be amongst the top 5 players in the world. Being a leader in our space we also strongly believe that it is on us to enable an ecosystem that eventually brings world class devices powered by relevant services at the convenience of consumers. With our aim of achieving 100 million connected devices in the next two years, we want to make Micromax, the largest services company in India, consolidate our leadership position in overseas markets we are present as well as enter new markets. We would also continue to invest in different service categories which interest our consumers to create a strong ecosystem within our brand for the most compelling and seamless experience.”
Vikas Jain, Co-Founder, Micromax Informatics said, “We are committed to make Micromax as a clear leader in smart devices in the coming year. Therefore, we would be looking at further consolidation into newer product categories (LED TV and tablets) to bring in newer set of consumers into the Micromax brand and transform into a complete consumer electronics company. One of our key focus areas in this journey will be to 100% make in India. With an already functional plant at Rudrapur, we are now looking at adding 3 more plants with an investment of Rs 300 crores as well as creating job opportunities for over 10,000 people by 2017”.
