Aiming to drive accessibility, productivity at ease and affordability at the mass level in India, Micromax Informatics, India’s leading consumer electronics company announced the launch of its new Canvas Lapbook L1160 at an attractive price of Rs. 10,499/-. Targeted at the youth, students and first time laptop users, the new launch will accelerate the PC adoption in the country and will further break the barriers to the Indian computing eco-system aiming to drive ‘Digital India’ initiative to the next level.
Commenting on the launch Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said, “After successful launches of Canvas Laptab I, Laptab II and Canvas Lapbook, Micromax is ardently building its presence in the laptops category in India. Our current portfolio of computing devices provides technology hardware solutions to those who are often neglected by the big players in laptops market. With the new Lapbook L1160, Micromax aims to provide students, small time business owners, on the move executives, an extremely convenient and efficient way to handle everyday computing tasks.”
Canvas Lapbook is a power packed laptop preloaded with genuine Windows 10, a powerful Intel Quad Core processor and a battery which lasts an entire day. The fully loaded laptop at this price and spec ratio is a jump start for those who are looking to invest in a computing device that can not only take care of their skills development and productivity needs but also double up as an entertainment device. The launch is aimed to address a very important need of affordable computing, aiming to connect the next billion with the power packed device.
“We are very happy to be the partner of choice for Micromax and offer our customers the opportunity to be the first to own the new Canvas Lapbook L1160. We are customer obsessed and always focus on ensuring that customers have a delightful shopping experience every time they shop on Amazon.in. Laptops are one of the fastest growing product lines on Amazon.in and we see this as a great opportunity to offer customers across India the ease, convenience & joy of experiencing this latest computing device,”said Noor Patel, Director Category Management, Amazon India
Sandeep Aurora, Director – Marketing and Market Development – Intel South Asia, said, “Accessible and affordable technology are the first steps to realizing the vision of Digital India. At Intel, we are focused on creating solutions that accelerate this process of making technology available to students and entrepreneurs, especially those who are buying a PC or laptop for the first time. Our goal is to continue collaborating with like-minded companies in the ecosystem, and Micromax, with the launch of its Canvas Lapbook L1160, is one such brand, with whom we are proud to associate.”
Sharlin Thayil, Group Director – OEM, Microsoft India said, “Within a year of its launch, Windows 10 has scaled up to over 270M devices globally, empowering consumers to do more and achieve more. Our collaboration with the strong ecosystem partners in India such as Micromax enables us to offer the Windows 10 experience at very affordable price points to all our customers. We are excited about the launch of Canvas Lapbook L1160 with Micromax which will build further on the success of Canvas Lapbook series.”
