Micromax Informatics forays into the clam shell laptop category with the launch of the Canvas Lapbook.
As per the press release the Canvas Lapbook is uniquely designed and weighs just 1.3 kilograms to ensure the ease of use and portability. With the aim to expand the personal computing market and increase domestic technology adoption, the Canvas Lapbook offers great specifications at disruptive price addressing the specific needs of the first time buyers who are looking for a productivity device which is portable, smart and affordable. Powered by Intel Quad Core Processor and pre-bundled with genuine Windows 10, the device draws its appeal from providing productivity, entertainment and connectivity on the go.
Commenting on the launch Shubhajit Sen, CMO, Micromax Informatics Limited, said, “We are pleased to partner with Intel and Microsoft to bring a device for our customers which gives them complete freedom – freedom from piracy as it comes with genuine Windows 10, freedom from restrictions thanks to the super-fast Intel processor, long-lasting battery & lightweight design giving them freedom to do whatever they want because it is their own personal device. With Canvas Lapbook, we have addressed a very important need of affordable computing, in line with the PM’s Digital India initiative, aiming to connect the next billion with our power packed device.”
“We strongly believe that productivity devices will be the devices of the future and we will continue to bring highly desirable innovations for the deserving Indian consumers. With our entry into the laptop category, we aim to drive the growth of the category and garner a market share of 10% in 12-18 months,” he further added.
Speaking about the launch of the new Intel Processor based device, Amit Gupta Director Business Development at Intel, said, “A device like the Micromax Canvas Lapbook is positioned for the youth and delivers an ideal balance of performance and battery life along with a great value for money. Today’s youth across India are motivated, optimistic and strongly believe that embracing technology will bring about positive change to their lives and will certainly find this new Intel processor based device desirable.”
Sharlin Thayil, Group Director – OEM, Microsoft India, said, “We are humbled by the response that we have received for Windows 10. Globally, over 110M devices are running on Windows 10 already. Having the opportunity to collaborate with ecosystem partners such as Micromax will help us further accelerate this momentum. We are excited about the launch of Canvas Lapbook & Canvas Laptab LT777 as together with Micromax it enables us to make newer technologies more accessible. Windows 10 has been designed to give users a more personal experience.”
