Interview

MATRIX offers solutions with heavy focus on quality, customer service

There is a huge potential for Telecom products with lots of opportunity and rapid growth, especially in VoIP Telephony. It is a perfect time when organizations want a single box voice solution and want to implement voice through data in developing cities in India.

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“The telecom products provided by Matrix are an indispensable choice for all technocrats.”

Vishal Srivastava
Chief Executive Officer
Redcliff Automation
Kanpur (Eastern Up)

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Brief us about your company?

Established in 2003, Redcliff Automation is a team of technocrat persons providing telecom & video surveillance solutions. We are authorized channel partner of Matrix, and believe in working closely with our customers, building long term, cordial relations with local communities. We now have more than 600 valued and satisfied customers with the support of Matrix.

What is your turn over and growth percentage?

Our turnover for the last financial year was 48 lakhs and we will be working towards achieving 10% growth in each financial year.

What kind of solutions and products you are dealing in?

We deal in PBX | VoIP Telephony | Building Intercom System | Land Line Phones | Time-Attendance Management Solutions | Video Surveillance Solutions | Mobile Signal Booster | Zammer.

What kind Telecom solutions you have?

We deal in telecom products provided by Matrix Comsec only. In this year we have added mobile jammer and signal booster which are not associated with Matrix.

How do you find Matrix products in terms of its advantages vis-à-vis other brands?

Matrix is a brand that stands for ‘SUBSTANCE’ in terms of technology, depth, genuineness and going beyond the mere outer façade and offering more values in all areas. This is what differentiates Matrix from its competitors. It strives to offer MORE in everything it does – technology, applications, functions, features, performance, flexibility, reliability and support. Matrix positioning is based on offering more of these true, inherent values which customers expect from infrastructure solutions.

The company provides specific solutions with heavy focus on quality and customer service. Key differentiators lie in providing pre-sales, post-sales and R&D support. Most importantly, Matrix has an in-house Manufacturing Unit and R&D Centre to offer quick turnaround for clients.

What the company needs to do to improve market share?

A quote “Quality means doing it right, when no one is looking” better suits Matrix products. We all have great faith on Matrix’s products and excellent customer support with zero tolerance.

As a partner what kind of products you want to add this year?

This year we will focus on Matrix Video Surveillance products along with VoIP products.

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