Logitech has placed design at its core, crafting a portfolio of products that go beyond PC peripherals.
Logitech revealed its biggest brand transformation by building on its heritage as a technology company; Logitech has placed design at its core. It is crafting a portfolio of products that go beyond PC peripherals, to products that have a place in every aspect of daily life. This brand reflects the company’s reinvention, with a colorful new attitude and a re-imagined logo. As part of the brand reinvention the name ‘Logi’ could be seen on selected products in existing categories.
Since 2013, Logitech has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Its latest products are an outward expression of these changes, and moving forward Logitech is also bringing new life to its brand identity. Expect bold colors and simple designs to make their mark across Logitech.com, social media, on packaging and in-store displays over the coming year.
“We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences,” said Bracken Darrell, Logitech president and CEO. “We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting Design at the center of everything we do. Our approach to Design goes beyond the classic definition.”
“Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward,” said Alastair Curtis, chief design officer at Logitech. “A company transformation of this magnitude should come with an equally bold transformation of its brand.”
