Traditionally, enterprises had to buy separate solutions for the conference room camera, bridging equipment, video conferencing, and sharing presentations. Lifesize is the only company that combines all of those functions, and more, into one integrated service. The company’s focus remains on developing market-leading technology that delivers easy-to-use and scalable video communications to every person and every conference room in an organization. The combination of features, such as chat and recording into one application, are intuitive and custom-built to meet customer needs. Since the launch of Lifesize Cloud, the company has added more than 2,000 paid customers – including Twilio, Survey Monkey, Omnicom Group and Evolution Gaming – to the service. In India, WHO, JPL, Reliance, Aircel are some of its exclusive clients.
Lifesize’s Vision
Lifesize Regional Director (India and SAARC) Gagan Verma said the company is targeting mid level firms in the small and medium businesses segment. We are seeing a good response to the service in Asia Pacific and India region.
Affordability is the key
Simple, Easy Scalable and flexible are the three key points. The market dynamics are changing and today people want more and more features with a lesser cost. Gagan Verma, Regional Director- India & SAARC at LifeSize excerpts, “If you ask from all the parameters from the economical perspective, we are much better than an offer and ROI of more than 50 % in comparison to the conventional legacy of video conferencing. Lifesize Solutions are priced at an affordable level and addresses the user’s need to connect across a range of devices. Other than video conferencing; we are also offering audio conferencing as well as recording everything at the click of a button. When people tend to use our solution, they will expand further”.
Plans for Channel Partners
LifeSize don’t sell directly. Channel partners are like company’s feet on the street and it has 70-80 data channel partners. Gagan further added, “We plan to increase our channel structure. It is important for an item to sell and today their understanding of the cloud is also very high. Their attitude should be positive and right. We are planning a new channel programme for our partners. We are focusing on partners that are SMB-oriented, and we are expanding to tier-II and tier-III cities as well. The USP of our business model is that we don’t compete with our partners. We permit partners to grow their own businesses in the video conferencing space as they seek the value of Lifesize Cloud.”
Road Ahead
Backed by $17.5 million in funding from three prominent Silicon Valley venture firms – Redpoint Ventures, Sutter Hill Ventures and Meritech Capital Partners – Lifesize is completely focused on winning new customers as a high-growth cloud-based video collaboration and meeting platform company, and tackling the $7 billion global conferencing market head-on. Lifesize has plans to use this infusion of capital to:
- Drive accelerated demand generation and customer acquisition
- Invest in engineering headcount to bolster its leadership position with its integrated SaaS-based software and hardware technology
- Further strengthen the alignment of its brand and the market leadership of its cloud-based services
