Western Digital has launched a new channel program designed to help channel partners leverage new business opportunities amid rapid growth in the security and surveillance market
The security and surveillance market has been getting competitive day by day. With unmanageable data and looming outsider threats, corporate houses has started investing tons of money in surveillance equipment, resulting in a spurt in the number of market player. With this growing competition, WD has come out with a special program aimed at giving its channel partners complete technical support and knowledge and also provide them with new business opportunities.
According to the press release, the myWD Surveillance Storage Provider Certification Program is designed to offer a comprehensive lineup of benefits for the security and surveillance channel providers of WD. With the tailor made initiative, WD aims to offer security and surveillance system integrators, installers, solutions and service providers’ training, sales support, value added benefits and incentives geared to help partners enhance their business opportunities and profitability.
The announcement comes as a recent report by Research and Markets anticipates the video surveillance storage market to grow at a CAGR (compound annual growth rate) of 22.41 percent to reach USD $18.28 billion by 2020, as enterprises and governments across the world continue to switch from traditional analogue-based solutions to IP technology.
As per the press release, eligible partners will be provided in-depth product training to receive a WD Certified Surveillance Storage Certified Reseller Program certificate. In addition, partners will have access to sales support through a dedicated WD account manager, exclusive member promotions, regular product updates in addition to in-store POS marketing material.
“We value partners at all tiers to be very important to our successes, want to enable all installers and system integrators working on the security and surveillance solutions to get trained on the latest surveillance storage technologies, get certified and stay up to date,” said Dinesh Menon, director worldwide business marketing, Datacenter and Digital Video, Western Digital. “The myWD Surveillance Storage Certified Reseller Program will offer our partners the opportunity to understand the positioning, competitive features, typical case studies and will help partners choose the right hard drive while designing customer solutions. WD Purple surveillance storage solutions are engineered for 24/7 always-on, high-definition surveillance systems.”
