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Lenovo boosts marketing with offers for students in India

Attractive cashback offers and protection features on the purchase of PCs

Lenovo has announced attractive schemes and protection features leading up to Independence Day. As part of Lenovo’s Back to College initiative, college students can avail pocket-friendly and attractive offers on the purchase of select Lenovo laptops and desktops. The offers will be applicable across India until August 15th 2016.

Students are entitled to get a special cashback offer up to INR 5,100/- along with up to 3 years of additional warranty and up to 3 years of accidental damage protection (ADP) worth INR 7,999 on select models. Students can choose from 2 comfortable EMI schemes with either the 3×9 or 0x6 scheme to own their dream PC. Additional gifts such as gaming accessories and external hard drives are applicable with select models.

The initiative covers laptops under the clamshell, thin and light, convertibles and gaming form factors as well as desktops. The offers are applicable on purchases through Lenovo authorized resellers and authorized online partners. For additional details, please visit www.lenovopromo.net.

Rajesh Thadani-Head & Executive Director –Consumer, Online and E-commerce, Lenovo India, “To enrich the Independence day celebrations in the country, we have launched these exciting offers that reduce the total cost of ownership for the student community. This is also in line with Lenovo’s endeavour to make technology more accessible to students and enhance PC penetration in the country.”

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