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Lenovo Adopts New Rewards Strategy for Channel Partners

Collaborates with Paytm to strengthen Channel Partner Engagement with innovative incentives for its partner

In order to strengthen its existing channel engagement and real time pay out, Lenovo have made a strategic partnership with Paytm. This collaboration will aim at providing attractive incentives for Lenovo’s Business partners and their sales representatives delivered by a breakthrough channel engagement program. As part of the tie-up, Lenovo’s Channel Partners will be able to claim their incentives through Paytm money, available on both mobile and PCs.

Kick-started this month, this program is being launched with the ‘Lenovo ka Sikander’ Program for enterprise sales representatives of business partners; star performances rewarded for not just sales, but for effective lead generation contributing to Lenovo’s enterprise success story. Scheduled to continue till end of June 2016, Partners can now access Paytm money and treat themselves to rewards of their choice, as a token of their contribution to Lenovo, the press release said.

Commenting on the partnership, Aji Joseph, Associate Vice President – Business – ‎Paytm, said” “We are excited to partner with Lenovo & offer Paytm Cash as a unique, long term solution for Sales Incentives. The ‘Lenovo Ka Sikander’ winners will find this option extremely useful as they can choose from the largest catalogue of products and services on Paytm. I am sure they will enjoy the simplicity & convenience of using Paytm Wallets. Looking forward to provide solutions for other Payments made by Lenovo”

Speaking on the partnership, Bhaskar Choudhary, Marketing Director, Lenovo India, said “We are constantly seeking new methods to improve Channel Partners relationship and align our objectives towards a common goal. By joining hands with Paytm, we aim to innovate the way we deliver value to our Partners and ensure they are duly recognized for the role they play in Lenovo’s journey.”

According to the press release, For Lenovo, Channel Partners are a vital element to business growth and continuity. Basis the outcome of this program, Lenovo plans to expand this initiative across all of its Channel Partner engagements. Through partnership like these Lenovo aims to build, strengthen and sustain the relationship with its Partner community.

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