LeadSquared, a SAAS company that provides customer acquisition platform to businesses, announced their integration with Facebook’s new lead ads product today.
Lead Ads is Facebook’s newest offering to advertisers which makes lead capture on mobile incredibly simple. When someone clicks on a Facebook lead ad on a mobile device, a form opens with their information automatically populated, making it easy for them to submit their details with just a few taps. LeadSquared is one of the first companies to have launched the lead ads integration and is excited about the opportunities it brings to its customers. The company is constantly going strong in the $1 billion marketing automation sector.
Nilesh Patel, CEO, LeadSquared, commented, “We are extremely thrilled to provide an early integration with lead ads. Facebook is a key advertising vehicle for many of our customers. Lead ads make it faster and simpler for users to express an interest in the advertisers’ services.”
He further added, “The combined power of Facebook and LeadSquared empowers businesses to be more accessible to interested users. Lead ads eliminate the unnecessary hassle of filling out forms on a mobile device, making it more convenient than ever for people and businesses to connect.”
Launched in October 2015, Facebook Lead Ads do away the need to build landing pages or forms on your business’ website, and minimizes the risk of losing users by having them click off to a site outside of Facebook to fill out a lengthy form. Another advantage of Facebook Lead ads is their ease of use on mobile. Since 50% of e-commerce website traffic comes from mobile devices, this is a golden opportunity for businesses, especially those who do not have mobile optimized websites. Since the ads work seamlessly both on Facebook mobile and within the Facebook app, businesses can easily capture leads without making the user take extra steps or visit a site that might not display properly on their phones.
