The scenario for DDR4 is now changing as more and more corporates, servers, enterprises and even PC enthusiasts have started demanding enhanced systems for higher performance and increased bandwidth, lower voltage and it is system requirements that determine the need for the memory module.
The landscape of DRAM market in India is competitive and has a lot of potential for growth. To cater to this strong need, Kingston has been at the forefront with the best DRAM products and making them available with the varied specifications which includes Fury, Savage and Predator line ups for all price points catering to segmented customers which includes corporates, lifestyle, Media, editing etc. Giving more information on this, Ann Bai, DRAM, Memory & HyperX Sales Director, APAC Region, Kingston Technology shares, “India is a key market for Kingston and we are focused on providing a better end user experience. Currently, our products and solutions cater to all segments of the market”. Some of Kingston’s new consumer products are HyperX CloudX headset – which is XBOX licensed headset, HyperX Fury DDR4 and HyperX Predator Refresh DDR4. Kingston has a strong road map for HyperX range of products to bring more value for the performance oriented users for gaming and media personnel that believe in performance, looks and functionality.
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“ The Indian market has always been volatile and the sheer size and demand fluctuations make it a place for a dynamic mix of channel partners.”
Ann Bai, DRAM
Memory & HyperX Sales Director
APAC Region
Kingston Technology
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The success of any organization eventually depends upon the efficiency and range of its go-to-market strategy. Throughout Kingston’s journey here, it has been focused on nurturing relations with our channel partners. According to Ann Bai, “we are committed to do so going forth. With their help, we intend to launch more high quality memory products and will also offer exceptional after-sales service. We have plans during to reach out to those untapped Tier II and Tier III cities in the country and thus expand on our existing market. The channel partners will play a key role in sustaining and expanding the brand’s presence in the country.”
Considering the population of India, the biggest challenge is to reach out to the masses. There are several things that set Kingston apart from its competitors. Kingston’s products go through a stringent quality and performance test before they’re out in the market. Every single product at Kingston promises an unparalleled quality and performance. All the memory products come with lifetime warranty and exceptional after-sales services in 51 service location across India. Further Ann Bai says that the company has a wide range of memory products to choose from, to meet every customer’s requirement.
Being a channel focused company, Kingston believes in growing with the channel partners. It considers the channel partners as an important part of its growth, as they do contribute to its brand image. Kingston cooperates with several distributors to sell products to retailers, resellers, and end customers in India. The brand works closely to develop profitable, sustainable businesses; in return rewards the channel partners with training, certification, specialization, business planning and marketing tools, as well as very competitive margins. Kingston on a regular basis keeps on announcing various schemes and promotional activities to help the channel partners, promoting and empowering them offering the best of value added services to our existing and prospective resellers with one purchase.
Discussing Kingston’s future plans, Ann Bai excerpts, “We would look forward for more marketing activities for India so people think constantly about Kingston. Whenever they want to buy Kingston memory, they know Kingston is the brand to choose from. We believe in enhancing our products, services and the overall experience in a way that is beneficial for our customers.” Combining one of the most extensive and stringent testing processes in the memory industry, Kingston provides exceptional quality with best after sale services, in India it has about 51 service centers. Reliability is the cornerstone of the Kingston product strategy and it has played a key role in maintaining the long-term relationships with customers and channel partners.
Finally…
Kingston has started engaging with the end users to understand them better. These initiatives have created a positive vibe for Kingston’s partners as well as customers across the country.
